We founded Facet in 2016 because we saw that the traditional financial industry was fundamentally broken. The idea struck us after years of watching our friends and family get shut out, as financial advice was expensive, confusing, and explicitly catered to high net worth individuals, leaving the rest behind. That realization became our defining mission. We didn’t just build a better service; we engineered the new standard for financial planning. Facet delivers planning that is accessible, transparently priced, and deeply customized. We empower you to command your entire financial life—moving beyond just retirement and investments to guide you on every single decision your money touches. We built the guidance you deserve—now it’s time to put it to work.