AdFi
PF

Pure Financial

Number of Clients

7,509

Average Client Size

$1,415,090

Virtual Meetings Offered

Yes

Number of Locations

13

About Pure Financial Advisors

Founded on March 21, 2007, Pure Financial Advisors, LLC (PURE) is a fee-only Registered Investment Advisor dedicated to providing strategic financial planning, comprehensive retirement planning, and tax-optimized investment management for clients of all financial profiles. As a fiduciary, PURE is co...

One thing I want my clients to know about me is...

Pure Financial Advisors, LLC is a fee-only Registered Investment Advisor providing comprehensive retirement planning services and tax-optimized investment management. With a focus on financial education and a transparent advisory process, our financial advisors strive to help everyone reach their financial goals. Find out how our advisors can help you create a holistic financial plan that will help set you up for success now and in the future.

Clientele

Building Industry Professionals
Business Owners
Healthcare Workers
New Investors
Retirees
Teachers
Tech Employees
Veterans & Active Duty Military

Pure specializes in serving individuals who are retired or nearing retirement, whether they’re navigating retirement itself, a life-altering event, or simply need guidance on financial, retirement, tax, or estate planning. We strive to help everyone exceed their financial goals, regardless of their net worth. Our experienced team of financial professionals provides the insight needed to make the best decisions for their financial future. Pure Financial provides fee-only financial planning with no competing sales goals or directives. Our advisors are non-commissioned employees. A partnership with Pure ensures that your best interests always come first.

Services Provided

Specialties and Expertise

Pricing Models

Disclosures and Proof of License

SEC Profile

Pure Financial Advisors Disclosure

Data as of July 2026. Total clients and AUM as of February 12th, 2026. Investment advisory and financial planning services are offered through Pure Financial Advisors, LLC, an SEC Registered Investment Advisor.

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Profile Last Updated: July 22, 2026