Effective Date: July 8, 2025
AdvisorFinder LLC (“AdvisorFinder”) operates an online platform designed to connect consumers with financial advisors and wealth management firms (“Advisors”). AdvisorFinder is not an investment advisor, broker-dealer, or fiduciary.
AdvisorFinder acts as a paid, non-client endorser or promoter under the U.S. Securities and Exchange Commission’s Marketing Rule (Rule 206(4)-1).
Under this regulatory framework, AdvisorFinder receives compensation from Advisors for platform access and profile listing services, contact inquiries, profile visibility and impression-based marketing services, and administrative dashboard and profile management tools. Advisors pay platform access fees ranging from $3,200 to $500,000+ depending on their service level, and this compensation is based on profile visibility and platform access, not on client outcomes.
Importantly, AdvisorFinder's compensation is not contingent on whether you become a client of any Advisor, the number of inquiries or contacts generated, investment amounts or advisory fees, or client acquisition or conversion rates. You will not pay AdvisorFinder directly for using our platform to search for Advisors.
AdvisorFinder and its employees are not clients of Advisors listed on our platform, unless explicitly stated. Any information we provide about an Advisor's services should not be construed as an endorsement based on personal experience. Because AdvisorFinder is paid by Advisors for platform services, we have a material conflict of interest and a financial incentive to promote Advisors who participate in our platform. Advisor participation does not imply that they are superior, most suitable, or only available options for your needs.
AdvisorFinder does not vet, screen, or endorse the quality of Advisors on the platform. You are encouraged to evaluate each Advisor independently before engaging their services, and you may choose to work with advisors not listed on our platform. Our platform provides search functionality to help you find Advisors based on your criteria, connection tools to facilitate direct communication with Advisors, and profile information provided by Advisors themselves.
AdvisorFinder does not provide investment advice, financial planning, or fiduciary services. We do not guarantee the performance, suitability, or success of any Advisor's services. All advisory relationships are formed exclusively between you and the Advisor, and AdvisorFinder has no authority to bind any Advisor or make commitments on their behalf.
It is your responsibility to conduct your own due diligence before engaging any Advisor, review all fees, services, and terms directly with the Advisor, verify any Advisor's credentials, registration status, and regulatory history, and make independent decisions about which Advisor, if any, meets your needs. Any advisory relationship you form will be governed by a separate agreement directly with the Advisor. AdvisorFinder is not a party to these relationships and assumes no responsibility for the quality or outcomes of advisory services.
This disclosure is made in accordance with SEC Marketing Rule 206(4)-1. AdvisorFinder works with Advisors to ensure proper regulatory disclosures appear on their profile pages.
Questions about this disclosure or our platform? Visit our Help & Support center.