What is the Sandwich Generation?

More commonly, people aged 35-60 are caring for their parents and children simultaneously. This can be a major financial burden and stressor. How can financial advisors help?

Jason Friedman
September 19, 2022
9 minutes

What is the Sandwich Generation?

Caring for both your children and aging parents while planning for your own future can feel like an overwhelming balancing act. The Sandwich Generation faces unique financial pressures, but with the right strategies, you can achieve stability without sacrificing your well-being. Here’s how to take control of your finances and secure your family's future.

This article covers essential financial strategies for individuals juggling responsibilities for both their children and aging parents.

Understanding the Sandwich Generation

The "Sandwich Generation" refers to adults, typically between 35 and 60, who are financially and emotionally responsible for both their aging parents and their own children. This dual responsibility creates unique financial and emotional challenges that require careful planning and support.

More commonly, people between the ages of 35-60 are caring for their parents and children simultaneously. This demographic group is colloquially referred to as the "sandwich generation". According to the American Psychological Association, the sandwich generation balances the demanding, delicate acts of caring for growing children and their aging parents.

Common pain points amongst the sandwich generation stem from:

  • Being financially responsible for their children & parents.
  • Not having enough time for self care. 
  • Emotional & physical stress.

According to Danielle Miura, Certified Financial Planner® and Founder of Spark Financials, the most common problem the sandwich generation has is not having enough time in their day to care for themselves, their children, and their parents. Miura can relate to her client's problems because she herself is part of the sandwich generation. In fact, she cares for her mother and grandmother! Danielle is an advocate for finding healthy ways to deal with stress.

These challenges can present themselves in different ways. Often, the financial impact is most significant, but the emotional and physical stress also takes a toll on the sandwich generation. How can financial advisors best serve clients in the sandwich generation? It's tough, but the first step is having awareness of your clients’ situation and stressors.

Why the Sandwich Generation Faces Unique Challenges

Juggling multiple financial obligations while maintaining personal well-being can be overwhelming. Here are some of the primary stressors faced by this group:

  • Caring for Aging Parents: Medical costs, long-term care planning, and estate considerations.
  • Raising Children: Education expenses, day-to-day costs, and saving for their future.
  • Retirement Planning: Balancing personal financial security with the needs of both parents and children.

The Financial Impact of Being in the Sandwich Generation

Members of the Sandwich Generation often struggle with competing financial priorities. Key concerns include:

  • Healthcare Costs: Covering medical expenses for aging parents while maintaining their own health insurance.
  • Education Expenses: Saving for their children’s college tuition while managing their own retirement savings.
  • Emergency Funds: Ensuring they have enough savings to handle unexpected situations.

How a Financial Advisor Can Help

A financial advisor can provide strategic guidance to help Sandwich Generation members manage their financial responsibilities effectively. Here’s how:

  • Cash Flow Planning: Advisors help balance income, expenses, and savings to ensure financial stability.
  • Investment Strategies: Diversified investment planning that considers both short-term obligations and long-term goals.
  • Retirement & Estate Planning: Ensuring that financial plans are aligned with personal goals and family needs.
  • Risk Management: Protecting against financial setbacks through proper insurance coverage and planning.

Being part of the Sandwich Generation comes with immense responsibility, but with proactive planning, financial discipline, and expert guidance, it is possible to maintain financial security while supporting both parents and children.

If you’re navigating these challenges, speaking with a financial advisor can help you develop a plan tailored to your needs. Connect with a financial advisor today to ensure you’re making informed decisions for your family’s future.

Strategies to Reduce Financial Stress

To navigate these financial challenges, consider these strategies:

  1. Set Clear Financial Goals: Prioritize savings for retirement, emergency funds, and children’s education.
  2. Explore Long-Term Care Options: Research potential long-term care insurance policies for aging parents.
  3. Encourage Financial Independence: Teach children financial literacy to prepare them for their own responsibilities.
  4. Leverage Employer Benefits: Take advantage of workplace benefits like flexible spending accounts or dependent care assistance programs.
  5. Seek Professional Advice: A financial advisor can provide tailored solutions to help balance multiple responsibilities.

Frequently Asked Questions

About the Sandwich Generation

What does it mean to be part of the Sandwich Generation?
It refers to adults simultaneously caring for both their aging parents and their own children, often leading to financial and emotional challenges.

What financial struggles do members of the Sandwich Generation face?
Balancing retirement savings, healthcare costs for parents, and education expenses for children.

How can I better manage the financial pressure of supporting multiple generations?
Through financial planning, budgeting, and utilizing employer benefits like flexible spending accounts.

Should I prioritize my children’s education or my retirement savings?
Financial advisors often recommend prioritizing retirement savings first to ensure long-term security.

What role does life insurance play in protecting my family’s financial future?
Life insurance can provide financial stability in the event of an unexpected loss, helping cover expenses for dependents.

Are there government programs that can help with elder care costs?
Yes, Medicaid and other state programs may assist with long-term care costs for aging parents.

How can I encourage financial independence in my children?
Teaching financial literacy, setting savings goals, and involving them in budgeting discussions.

What are the best investment strategies for those in the Sandwich Generation?
A diversified portfolio that balances growth investments with risk management strategies.

Are you part of the Sandwich Generation?

Members of the sandwich generation, you're not alone, and financial help is just a call away. It’s important to consider your financial preparedness. Before meeting with financial advisors, you can do the following:

  • Talk to your parents about their financial situation.
  • Ask about insurance and college planning in meetings with your financial advisor.
  • Be open about potential medical needs.

Take our free personal asseessment to find a financial advisor based on your unique needs.

Thank you to Marguerita Cheng, CFP®, RICP® of Blue Ocean Global Wealth and Danielle Miura, CFP® of Spark Financials for contributing to this article.