Introduction
In this guide, we break down this concept so you fully understand how to calculate AUM fees. Investing with a financial advisor is not free, but it's probably a lot more affordable than you may realize. You don't really have to pay a fee on top of your assets under management. Instead, this percentage fee is automatically withdrawn from your account as your wealth grows throughout the year. It's almost like the percentage fee is being scraped off the top of your gains. Some advisors will take the fee on a monthly or quarterly basis, while others may opt for a different frequency of charging their AUM fee.
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Definition of AUM Fees
What is AUM? Assets Under Management
AUM, which stands for Assets Under Management, is a key metric in the financial advisory industry. It's the total value of investments a financial advisor or investment manager manages for their clients.
For you, an individual client/household, AUM fees are charges based on the amount of money an advisor manages for you. These fees are usually a percentage of your total investments.
Here's how AUM fees typically work:
- The advisor sets a percentage fee, often between 0.5% to 1.5% per year.
- This fee is applied to your total investment amount.
- The fee is usually charged quarterly.
For example:
- If you have $100,000 invested
- And your advisor charges a 1% AUM fee
- You'd pay $1,000 per year, or $250 every three months
As your investment grows, so does the fee amount. If your $100,000 grows to $150,000, your 1% fee would now be $1,500 per year.
Some key points about AUM fees:
- They align the advisor's interests with yours - when your investments grow, they earn more.
- The percentage often decreases for larger account balances.
- These fees cover ongoing management and often include financial planning services.
It's important to understand exactly what services are included in your AUM fee. Always ask your advisor for a clear breakdown of costs and what you're getting in return.

Typical AUM Fee Structures Include Breakpoints
- 1% of assets under management per year. This is a common fee for accounts under $1 million.
- 0.75% of AUM for accounts between $1-5 million. As assets grow, the percentage fee often decreases.
- 0.50% of AUM for accounts over $5 million. Larger accounts can negotiate a lower AUM fee percentage.
- Some advisors charge a flat annual fee instead of AUM percentage. This might be $5,000/year or more.
Please keep in mind, this list above is just an example of AUM breakpoints and does not reflect what your advisor will charge. You can negotiate these fees with your individual advisor.
Advisors may also charge separate fees for financial planning. This can range widely: advisors may charge a flat-fee for planning, or an hourly rate.
AUM Fee Calculator
*Important Notice: This calculator provides general estimates based on the information you enter and should not be considered professional financial, tax, or investment advice. The results are approximations for informational purposes only and may not reflect your actual financial situation or outcomes. Market conditions, tax laws, contribution limits, and other factors can change and may significantly impact your results. We recommend consulting with financial, tax, or legal professionals before making major financial decisions. Your actual results may vary.
Flat Fee vs. AUM Fee
While AUM fees are common, a flat annual fee model may be preferable in certain situations:
- If your portfolio is relatively small (under $500k), an AUM fee of 1% could represent a large portion of your expected returns. A flat fee of $2,000 per year may cost less.
- If you have mostly fixed income and cash holdings, paying an AUM fee on stable assets may not make sense. The advisor does not have to actively manage or trade these assets.
- If you plan to be very hands-on and self-direct most investment decisions, paying an ongoing AUM fee for advice you won't utilize can be wasted money.
- If you need one-time advice or financial planning for a specific goal like retirement or college savings, a flat project fee allows you to pay for customized guidance without ongoing fees.
- If the advisor cannot clearly demonstrate how they will add value in excess of their AUM fee, opting for an hourly rate or flat fee gives you more control over costs.
The optimal fee structure ultimately depends on your unique needs and the value provided by the advisor. Assess your personal situation, advisor relationships, and portfolio management preferences when deciding if an AUM or flat fee model is more appropriate for you.
Tips on How to Negotiate Your AUM Fees
- Consolidate accounts - Combining multiple accounts to increase your total assets under management can help you qualify for a lower AUM fee percentage. Advisors often have tiered fee schedules that decrease at higher asset thresholds.
- Increase assets - Growing your portfolio value through additional investments or appreciation can push you over an AUM tier threshold and reduce your fee percentage. Communicate your plans to increase assets under management.
👉 When and How to Communicate with Your Financial Advisor
- Negotiate fee schedule - Request a declining AUM fee schedule over time as your assets grow. AUM fees should decrease as a portfolio gets larger. Make the case for an incremental reduction.
- Lock-in assets - Commit to keeping your assets under management with the advisor for an extended period of time in exchange for a lower AUM percentage. This provides the advisor predictable revenue.
- Bundle household accounts - If you have multiple accounts across family members, negotiate to bundle them together to aggregate assets which may qualify for a reduced AUM fee.
- Refer friends and family - Some advisors offer fee discounts for client referrals who also open accounts. Referring new clients can earn you a lower AUM rate.
Questions to Ask Your Financial Advisor When Negotiating
- What is your firm's standard AUM fee schedule? Do you offer any flexibility in fee percentages for larger portfolios?
- How do your AUM fees compare to other advisors? Are you willing to match or beat competitive offers?
- Do you offer any fee discounts for long-term clients who reach certain asset thresholds?
- Are there opportunities to lower my fee percentage if I consolidate multiple accounts with your firm?
- Do you offer comprehensive financial planning services for the AUM fee or are those charged hourly as well?
- How often do you review your client portfolios and communicate updates? Is the level of service proportional to the AUM fee?
- What value-added services are included with your AUM fee? How do you aim to earn your fee and improve my after-fee returns?
- Are there any additional transaction fees or commissions charged on top of the AUM percentage?
- Will part of our annual review cover the re-evaluation of fees and your overall value?
Frequently Asked Questions about AUM Fees
Understanding AUM (Assets Under Management) fees is crucial for anyone working with a financial advisor. This FAQ section addresses common questions about AUM fees, helping you make informed decisions about your investments and financial management.
What is AUM?
AUM stands for Assets Under Management. It refers to the total market value of investments that a financial advisor manages on behalf of their clients.
How are AUM fees calculated?
AUM fees are typically calculated as a percentage of the total assets an advisor manages for a client. For example, if you have $500,000 invested and your advisor charges a 1% AUM fee, you would pay $5,000 annually.
Are there hidden costs beyond the AUM fee?
Yes, there can be additional costs beyond the AUM fee, including:
- Underlying fund fees (expense ratios)
- Transaction fees
- Miscellaneous account fees
- Advisor expense ratios for proprietary funds
It's important to discuss all potential costs with your advisor to understand the total expense of their services.
How do AUM fees compare to flat fees?
AUM fees are based on a percentage of your assets, while flat fees are a set amount regardless of portfolio size. AUM fees may be more suitable for larger portfolios, while flat fees might be more cost-effective for smaller portfolios or those seeking specific, limited services.
Can I negotiate my AUM fees?
Yes, AUM fees are often negotiable. Strategies for negotiation include:
- Consolidating accounts to increase total assets
- Committing to increase assets over time
- Requesting a declining fee schedule
- Bundling household accounts
- Referring new clients to the advisor
Are AUM fees tax-deductible?
As of 2018, investment management fees, including AUM fees, are generally not tax-deductible for individuals. However, it's best to consult with a tax professional for the most up-to-date information regarding your specific situation.
How often are AUM fees charged?
AUM fees are typically charged quarterly, based on the average daily balance or the balance at the end of the quarter. Some advisors may charge monthly or annually.
What services are typically included in an AUM fee?
Services often included in an AUM fee are:
- Portfolio management
- Regular portfolio rebalancing
- Financial planning
- Retirement planning
- Tax loss harvesting
- Regular client meetings and updates
However, services can vary by advisor, so it's important to clarify what's included in your fee.
How do I know if an AUM fee is worth it?
To determine if an AUM fee is worth it, consider:
- The complexity of your financial situation
- The value of the services provided
- Your comfort level with managing investments
- The advisor's track record and expertise
- The potential for the advisor to improve your returns or help you avoid costly mistakes
Compare the fee to the potential benefits and consider alternative fee structures to make an informed decision.