I’m T.J. van Gerven, CFP®, founder of Memento Financial Planning. I help professionals and families use their money with intention so they can build financial flexibility and independence. My work is focused on guiding clients through the real-life decisions that shape their financial future - from managing equity compensation and minimizing taxes to making sure their investments align with their long-term goals. Every plan is tailored to balance today’s lifestyle with tomorrow’s security. I founded Memento Financial Planning to create a space where clients can feel confident, supported, and empowered in their financial lives. Instead of chasing the “perfect plan,” we focus on the tradeoffs that matter most to you and your family. When I’m not working with clients, you’ll usually find me listening to audiobooks, enjoying Martha’s Vineyard, or spending time with friends and family. Why Work With Me ✅ 7+ years of experience helping clients simplify complex financial decisions ✅ Fee-only, fiduciary advice — no commissions, ever ✅ Expertise in tax-efficient strategies, cash flow, and equity compensation planning ✅ A planning process that integrates your entire financial picture, not just investments