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Alan Keith Goldfarb

Investment Adviser Representative at Novak & Powell Financial Services, Inc.

St. Petersburg, FLCRD #224200Investment Adviser Representative
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
25 yrs
Exams Passed
4

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Alan Keith Goldfarb is an investment adviser representative with Novak & Powell Financial Services, Inc. in St. Petersburg, FL, where they have been registered since 2022. They have worked in the securities industry since 2001 and have been registered with 7 firms, including XO Wealth Management and Apella Capital. They have passed 4 industry qualification exams, including the Series 65 (investment adviser), Series 24 (general securities principal), and Series 63 (state securities agent). They are registered to provide investment advice in Texas.

Office

146 Second St N, Suite 310
St. Petersburg, FL 33701

Advisors at this office: 4

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Investment Adviser Representative
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Texas

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 65
Uniform Investment Adviser Law Examination
Passed 5/26/1999
Series 63
Uniform Securities Agent State Law Examination
Passed 8/29/1980
Series 1
Registered Representative Examination
Passed 7/13/1971
Series 24
General Securities Principal Examination
Passed 8/15/1979

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Novak & Powell Financial Services, Inc.Current
8/5/2022 – St. Petersburg, FL
XO Wealth Management
6/3/2022 – 9/7/2022Dallas, TX
Apella Capital
1/15/2020 – 11/30/2021Dallas, TX
Bacon Financial Management, Inc DBA Financial Strategies Group
2/21/2007 – 12/18/2020Dallas, TX
Bacon Financial Management, Inc DBA Financial Strategies Group
11/5/2014 – 1/27/2020Dallas, TX
Concert Wealth Management
11/30/2012 – 7/1/2015Dallas, TX
Weaver Wealth Management
12/21/2001 – 12/21/2012Dallas, TX
Financial Strategies Advisory Corporation
2/26/2001 – 12/31/2003Dallas, TX

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. AMER ARB Assoc.
    Jan 2001 – no end date reportedDallas, TX
  2. Bacon Financial Management, Inc
    Oct 2014 – Dec 2019Dallas, TX
  3. Apella Capital, LLC
    Jan 2020 – no end date reportedGlastonbury, CT
  4. XO Wealth Management
    Jan 2020 – no end date reportedDallas, TX
  5. Novak & Powell Financial Services, Inc
    Aug 2022 – no end date reportedSt. Petersburg, FL

Official records & sources

Data as of May 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Novak & Powell Financial Services, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
Firm account minimum
$500,000 (waivable)
Firm's annual rate schedule by assets
  • $500,000 - $750,0002.25%
  • $750,001 - $1,000,0001.50%
  • $1,000,001 - $5,000,0001.25%
  • > $5,000,000—

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Portfolio Management for Individuals and Small Businesses

Client types the firm serves

Individuals

Firm assets under management

$100M–$500M

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
7
Offices listed on AdvisorFinder:
4
Main office:
St. Petersburg, FL
SEC file number:
801-108964

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of March 22, 2026

View full firm profile

Other advisors at Novak & Powell Financial Services, Inc.

6 other advisors in the directory

View Novak & Powell Financial Services, Inc. firm profile

Similar advisors in St. Petersburg, FL

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Alan Keith Goldfarb has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Alan Keith Goldfarb (Novak & Powell Financial Services)