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Alex Gregory Froloff

Investment Adviser Representative at Wedbush Securities Inc.

Pasadena, CACRD #4304041Dual-registered
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
11 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Alex Gregory Froloff is an investment adviser representative with Wedbush Securities Inc. in Pasadena, CA, where they have been registered since 2024. They have worked in the securities industry since 2015 and have been registered with 3 firms, including Merrill Lynch, Pierce, Fenner & Smith Incorporated and Principal Securities, Inc. They have passed 5 industry qualification exams, including the Series 66 (combined investment adviser and state securities agent), Series 7 (general securities representative), and Series 63 (state securities agent). They are registered to provide investment advice in California.

Office

225 S Lake Ave Penthouse
Pasadena, CA 91101

Advisors at this office: 23

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
California
Broker:
4 states and territories

California, New York, Texas, Wyoming

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 66
Uniform Combined State Law Examination
Passed 7/25/2016
Series 63
Uniform Securities Agent State Law Examination
Passed 3/11/2011
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 6/13/2016
Series 6
Investment Company Products/Variable Contracts Representative Examination
Passed 2/15/2011

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Wedbush Securities Inc.Current
11/15/2024 – Pasadena, CA
Merrill Lynch, Pierce, Fenner & Smith Incorporated
12/8/2021 – 11/18/2024El Segundo, CA
Principal Securities, Inc.
8/1/2016 – 8/12/2020Costa Mesa, CA

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Principal LIFE Insurance Company
    May 2016 – Aug 2020Costa Mesa, CA
  2. Principal Securities Inc
    May 2016 – Aug 2020Costa Mesa, CA
  3. Merrill Lynch, Pierce, Fenner & Smith Incorporated
    Nov 2021 – Nov 2024El Segundo, CA
  4. Unemployed
    Aug 2020 – Nov 2021Torrance, CA
  5. BANK OF America, N.A.
    Dec 2021 – Nov 2024El Segundo, CA
  6. Wedbush Securities
    Nov 2024 – no end date reportedPasadena, CA

Official records & sources

Data as of June 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Wedbush Securities Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Commissions
  • Fixed fee
Firm account minimum
$100,000 (waivable)
Firm's annual rate schedule by assets
  • Up to $250,0003.00%
  • $250,001 to $500,0002.80%
  • $500,001 to $1,000,0002.50%
  • $1,000,001 to $3,000,0001.90%

+2 more tiers on the firm profile

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other AdvisersEducational Seminars and Workshops

Client types the firm serves

IndividualsHigh Net WorthPooled VehiclesCharitable OrganizationsCorporationsOther

Firm assets under management

$5B–$25B

Firm disclosures (Form ADV)
Disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
217
Offices listed on AdvisorFinder:
25
Main office:
Pasadena, CA
SEC file number:
801-6358

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of September 29, 2026

View full firm profile

Other advisors at Wedbush Securities Inc.

Showing 12 of 217 in the directory

View Wedbush Securities Inc. firm profile

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About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Alex Gregory Froloff has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Alex Gregory Froloff (Wedbush Securities) - Advisor Profile