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Annie Ju-Yin Chen

Investment Adviser Representative at PURE Financial Advisors, LLC

Brea, CACRD #6546210Investment Adviser Representative
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
11 yrs

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Annie Ju-Yin Chen is an investment adviser representative with PURE Financial Advisors, LLC in Brea, CA, where they have been registered since 2020. They have worked in the securities industry since 2015 and have been registered with 3 firms, including Westmount Asset Management, LLC and Falcon Wealth Planning, Inc. They are registered to provide investment advice in California and Texas.

Office

3040 Saturn Street, Suite 100
Brea, CA 92821

Advisors at this office: 5

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Investment Adviser Representative
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
California, Texas

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

PURE Financial Advisors, LLCCurrent
2/18/2020 – Brea, CA
Westmount Asset Management, LLC
8/20/2015 – 12/10/2019Los Angeles, CA
Falcon Wealth Planning, Inc.
3/18/2019 – 12/6/2019Ontario, CA

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Westmount Asset Management
    Oct 2011 – Jan 2019Los Angeles, CA
  2. Falcon Wealth Planning
    Mar 2019 – Nov 2019Ontario, CA
  3. PURE Financial Advisors, LLC
    Feb 2020 – Oct 2025San Diego, CA
  4. PURE Financial Advisors, LLC
    Oct 2025 – no end date reportedBrea, CA

Official records & sources

Data as of June 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About PURE Financial Advisors, LLC

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Fixed fee

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Financial PlanningPortfolio Management for Individuals and Small BusinessesPension ConsultingSelection of Other AdvisersEducational Seminars and Workshops

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable Organizations

Firm assets under management

$5B–$25B

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
86
Offices listed on AdvisorFinder:
9
Main office:
San Diego, CA
SEC file number:
801-70137

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of September 29, 2026

View full firm profile

Other advisors at PURE Financial Advisors, LLC

Showing 12 of 86 in the directory

View PURE Financial Advisors, LLC firm profile

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About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Annie Ju-Yin Chen has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Annie Ju-Yin Chen (PURE Financial Advisors) | AdvisorFinder