AdFi
BW

Bruce Wayne Helmer

Investment Adviser Representative at Wealth Enhancement Advisory Services, LLC

Eden Prairie, MNCRD #1335674Dual-registered
Disclosure(s) on record — verify on FINRA BrokerCheck
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
39 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Bruce Wayne Helmer is an investment adviser representative with Wealth Enhancement Advisory Services, LLC in Eden Prairie, MN, where they have been registered since 2014. They have worked in the securities industry since 1987 and have been registered with 15 firms, including LPL Financial LLC and SII Investments, Inc. They have passed 5 industry qualification exams, including the Series 65 (investment adviser), Series 7 (general securities representative), and Series 63 (state securities agent). They are registered to provide investment advice in Minnesota.

Office

775 Prairie Center Dr, Suite 380
Eden Prairie, MN 55344

Advisors at this office: 4

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 16, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Minnesota
Broker:
26 states and territories

Arizona, California, Colorado, Florida, Idaho, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Texas, Virginia, Washington, Wisconsin

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 65
Uniform Investment Adviser Law Examination
Passed 12/9/1999
Series 63
Uniform Securities Agent State Law Examination
Passed 4/4/1985
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 2/4/1992
Series 6
Investment Company Products/Variable Contracts Representative Examination
Passed 5/20/1985

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Wealth Enhancement Advisory Services, LLCCurrent
1/15/2014 – Eden Prairie, MN
LPL Financial LLC
2/5/2007 – 6/30/2025Eden Prairie, MN
SII Investments, Inc.
12/19/2001 – 2/9/2007Wayzata, MN
FSC Securities Corporation
3/2/1998 – 12/20/2001Atlanta, GA
FFP Securities, Inc.
11/7/1996 – 3/3/1998Chesterfield, MO
Secura Investments, Inc.
10/9/1996 – 11/7/1996Appleton, WI
Sunamerica Securities, Inc.
2/15/1996 – 10/11/1996Phoenix, AZ
G - W Brokerage Group, Inc.
7/13/1995 – 2/21/1996Beverly, NJ
Franklin Financial Services Corporation
6/22/1994 – 7/20/1995Houston, TX
Fortis Investors, Inc.
11/17/1993 – 6/28/1994Oakdale, MN
Aegon USA Securities Inc.
5/11/1993 – 10/27/1993Cedar Rapids, IA
THE Lincoln National LIFE Insurance Company
3/28/1990 – 3/25/1993Fort Wayne, IN
Invest Financial Corporation
8/20/1992 – 2/3/1993Appleton, WI
Lincoln Financial Advisors Corporation
3/28/1990 – 9/3/1992Fort Wayne, IN
Pruco Securities Corporation
5/21/1985 – 6/8/1988

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Wealth Enhancement Group, LLC
    Mar 1998 – no end date reportedWayzata, MN
  2. Wealth Enhancement Brokerage Services, LLC
    Feb 2007 – no end date reportedWayzata, MN
  3. LPL Financial LLC
    Feb 2007 – Jun 2025Wayzata, MN
  4. Wealth Enhancement Advisory Services, LLC
    Dec 2001 – no end date reportedWayzata, MN

Official records & sources

Data as of August 9, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Wealth Enhancement Advisory Services, LLC

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
  • Other
Firm's annual rate schedule by assets
  • $999,999 or less1.50%
  • $1,000,000–$2,000,0001.25%
  • Over $2,000,0001.00%

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Retirement income planning, investment management, risk management and insurance, tax strategies, estate planning, and financial planning. Also offers specialized solutions including employee retirement account management, trust services, tax preparation, business owner consulting, plan sponsor guidance, plan participant education, and employee benefits programs.

Financial PlanningPortfolio Management for Individuals and Small BusinessesPension ConsultingSelection of Other AdvisersEducational Seminars and Workshops
Firm areas of expertise
Wealth ManagementRetirement Income PlanningInvestment ManagementTax StrategiesEstate PlanningFinancial PlanningRisk ManagementInsuranceTrust ServicesTax PreparationBusiness Owner Consulting+1 more

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsCorporationsOther

Firm assets under management

$25B+

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
976
Offices listed on AdvisorFinder:
26
Main office:
Plymouth, MN
SEC file number:
801-60749

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of August 20, 2026

View full firm profile

Other advisors at Wealth Enhancement Advisory Services, LLC

Showing 12 of 976 in the directory

View Wealth Enhancement Advisory Services, LLC firm profile

Similar advisors in Eden Prairie, MN

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Bruce Wayne Helmer has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

Find the right advisor for you

Take the free 3-minute assessment to get matched with advisors who fit your goals.

Get Matched
Bruce Wayne Helmer (Wealth Enhancement Advisory Services)