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Danny R Holladay

Investment Adviser Representative at Valmark Advisers, Inc.

Colorado Springs, COCRD #5437680Dual-registered
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
19 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Danny R. Holladay is an investment adviser representative with Valmark Advisers, Inc. in Colorado Springs, CO, where they have been registered since 2020. They have worked in the securities industry since 2007 and have been registered with 4 firms, including MML Investors Services, LLC and MSI Financial Services, Inc. They have passed 5 industry qualification exams, including the Series 65 (investment adviser), Series 7 (general securities representative), and Series 63 (state securities agent). They are registered to provide investment advice in Arizona, Colorado, Florida, Kansas, Missouri, New Mexico, New York, and Texas.

Registrations & licenses

Registration type
Dual-registered
As of August 17, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Arizona, Colorado, Florida, Kansas, Missouri, New Mexico, New York, Texas
Broker:
7 states and territories

Arizona, Colorado, Florida, Kansas, New Mexico, New York, Texas

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 65
Uniform Investment Adviser Law Examination
Passed 1/28/2009
Series 63
Uniform Securities Agent State Law Examination
Passed 4/11/2008
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 6/9/2009
Series 6
Investment Company Products/Variable Contracts Representative Examination
Passed 11/15/2007

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Valmark Advisers, Inc.Current
6/23/2020 – Colorado Springs, CO
Valmark Securities, Inc.Current
6/22/2020 – Centennial, CO
MML Investors Services, LLC
3/25/2017 – 6/24/2020Colorado Springs, CO
MSI Financial Services, Inc.
1/2/2015 – 3/25/2017Greenwood Village, CO
NEW England Securities Corporation
3/11/2009 – 1/2/2015Greenwood Village, CO

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Metlife Securities Inc.
    Jan 2015 – Mar 2017Greenwood Village, CO
  2. Massachusetts Mutual Life Insurance Company
    Jul 2016 – Jun 2020Colorado Springs, CO
  3. MML Investors Services, LLC
    Mar 2017 – Jun 2020Colorado Springs, CO
  4. Valmark Securities
    Jun 2020 – no end date reportedAkron, OH

Official records & sources

Data as of August 10, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Valmark Advisers, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
Firm account minimum
$50,000 (waivable)
Firm's annual rate schedule by assets
  • Less than $1,000,0001.95%
  • $1,000,001 to $2,000,0001.75%
  • $2,000,001 and above1.50%

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Investment CompaniesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other Advisers

Client types the firm serves

IndividualsHigh Net WorthInvestment CompaniesPension/Profit SharingCharitable OrganizationsOther

Firm assets under management

$5B–$25B

Firm disclosures (Form ADV)
Disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
291
Offices listed on AdvisorFinder:
26
Main office:
Akron, OH
SEC file number:
801-55564

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of June 1, 2026

View full firm profile

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About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Danny R Holladay has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Danny R Holladay (Valmark Advisers) - Fees & Credentials