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Francis Cerovac

Investment Adviser Representative at Ameriprise Financial Services, LLC

Daytona Beach, FLCRD #4618523Dual-registered
Disclosure(s) on record — verify on FINRA BrokerCheck
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
23 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Francis Cerovac is an investment adviser representative with Ameriprise Financial Services, LLC in Daytona Beach, FL, where they have been registered since 2017. They have worked in the securities industry since 2003 and have been registered with 4 firms, including Morgan Stanley and Morgan Stanley & Co. Incorporated. They have passed 5 industry qualification exams, including the Series 66 (combined investment adviser and state securities agent), Series 7 (general securities representative), and Series 24 (general securities principal). They are registered to provide investment advice in Florida and Texas.

Office

1 Daytona Blvd Ste 270 Fl 2nd
Daytona Beach, FL 32114

Advisors at this office: 19

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 15, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Florida, Texas
Broker:
28 states and territories

Arizona, Arkansas, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 66
Uniform Combined State Law Examination
Passed 5/5/2005
Series 63
Uniform Securities Agent State Law Examination
Passed 2/21/2003
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 2/18/2003
Series 24
General Securities Principal Examination
Passed 10/31/2019

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Ameriprise Financial Services, LLCCurrent
8/31/2017 – Daytona Beach, FL
Morgan Stanley
6/1/2009 – 9/1/2017Ormond Beach, FL
Morgan Stanley & Co. Incorporated
11/14/2008 – 6/1/2009Ormond Beach, FL
UBS Financial Services Inc.
5/9/2005 – 11/24/2008Daytona Beach, FL

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Morgan Stanley & Co. Incorporated
    Nov 2008 – Aug 2017Ormond Beach, FL
  2. Morgan Stanley
    Jun 2009 – Aug 2017Ormond Beach, FL
  3. Morgan Stanley Private BANK, National Association
    Jan 2015 – Aug 2017New York, NY
  4. Ameriprise Financial Services, Inc.
    Aug 2017 – Mar 2020Daytona Beach, FL
  5. Ameriprise Financial Services, LLC
    Mar 2020 – no end date reportedDaytona Beach, FL

Official records & sources

Data as of June 27, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Ameriprise Financial Services, LLC

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other AdvisersPeriodicals and NewslettersEducational Seminars and Workshops

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsState/MunicipalInsurance CompaniesCorporationsOther

Firm assets under management

$25B+

Firm disclosures (Form ADV)
Disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
12,969
Offices listed on AdvisorFinder:
26
Main office:
Minneapolis, MN
SEC file number:
801-28543

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of September 25, 2026

View full firm profile

Other advisors at Ameriprise Financial Services, LLC

Showing 12 of 12,969 in the directory

View Ameriprise Financial Services, LLC firm profile

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About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Francis Cerovac has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Francis Cerovac (Ameriprise Financial Services)