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Simon M Liegel

Investment Adviser Representative at CLF Asset Management, Inc.

Madison, WICRD #5382538Investment Adviser Representative
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
15 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Simon M. Liegel is an investment adviser representative with CLF Asset Management, Inc. in Madison, WI, where they have been registered since 2016. They have worked in the securities industry since 2011 and have been registered with 3 firms, including Woodbury Financial Services, Inc. and Signator Investors, Inc. They have passed 5 industry qualification exams, including the Series 65 (investment adviser), Series 7 (general securities representative), and Series 63 (state securities agent). They are registered to provide investment advice in Wisconsin.

Office

999 Fourier Drive, Suite 301
Madison, WI 53717

Advisors at this office: 5

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Investment Adviser Representative
As of August 17, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Wisconsin

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 65
Uniform Investment Adviser Law Examination
Passed 7/28/2011
Series 63
Uniform Securities Agent State Law Examination
Passed 8/21/2007
SIE
Securities Industry Essentials Examination
Passed 6/29/2016
Series 7
General Securities Representative Examination
Passed 6/3/2013
Series 6
Investment Company Products/Variable Contracts Representative Examination
Passed 8/7/2007

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

CLF Asset Management, Inc.Current
6/27/2016 – Madison, WI
Woodbury Financial Services, Inc.
11/7/2011 – 6/29/2016Madison, WI
Signator Investors, Inc.
8/9/2011 – 11/11/2011Madison, WI

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. CLF Asset Management, Inc.
    Apr 2016 – no end date reportedMadison, WI
  2. Capitol Lakes Financial, LLP
    Nov 2011 – no end date reportedMadison, WI

Official records & sources

Data as of August 11, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About CLF Asset Management, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

CLF Asset Management offers investment management and financial planning services. Investment management includes custom-built portfolios tailored to financial needs, time horizon, risk tolerance, and tax situations, with ongoing monitoring and rebalancing. Financial planning involves holistic, comprehensive wealth strategy development incorporating a broad range of topics and tools aligned to clients' short and long-term goals.

Financial PlanningPortfolio Management for Individuals and Small BusinessesPension Consulting
Firm areas of expertise
Fee-onlyInvestment ManagementFinancial PlanningPortfolio ConstructionFiduciaryWealth StrategyRisk ManagementRebalancingIndependent

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCorporations

Firm assets under management

$100M–$500M

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
5
Offices listed on AdvisorFinder:
1
Main office:
Madison, WI
SEC file number:
801-131455

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of March 2, 2026

View full firm profile

Other advisors at CLF Asset Management, Inc.

4 other advisors in the directory

View CLF Asset Management, Inc. firm profile

Similar advisors in Madison, WI

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Simon M Liegel has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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