AdFi
SW

Steven W Pollock

Investment Adviser Representative at Merit Financial Advisors

San Diego, CACRD #5173195Dual-registered
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
20 yrs
Exams Passed
3

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Steven W. Pollock is an investment adviser representative with Merit Financial Advisors in San Diego, CA, where they have been registered since 2020. They have worked in the securities industry since 2006 and have been registered with 5 firms, including LPL Financial LLC and Reason Financial. They have passed 3 industry qualification exams, including the Series 66 (combined investment adviser and state securities agent) and Series 7 (general securities representative). They are registered to provide investment advice in California, Louisiana, and Texas.

Office

4747 Morena Boulevard, Suite 102
San Diego, CA 92117

Advisors at this office: 2

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
California, Louisiana, Texas
Broker:
10 states and territories

California, Massachusetts, Minnesota, Nebraska, Nevada, Oklahoma, Oregon, Tennessee, Virginia, Washington

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 66
Uniform Combined State Law Examination
Passed 1/9/2007
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 9/28/2006

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Merit Financial AdvisorsCurrent
9/16/2020 – San Diego, CA
LPL Financial LLC
9/17/2020 – 8/16/2024San Diego, CA
Reason Financial
1/22/2021 – 6/30/2022San Diego, CA
Reason Financial
12/9/2010 – 12/31/2020San Diego, CA
Avantax Advisory Services
10/25/2019 – 9/16/2020Irving, TX
1st Global Advisors Inc
1/24/2007 – 10/25/2019San Diego, CA

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. 1st Global Capital Corp
    Aug 2006 – Oct 2019San Diego, CA
  2. 1st Global Advisors, Inc.
    Jan 2007 – Oct 2019San Diego, CA
  3. Avantax Insurance Services, Inc.
    Mar 2007 – Aug 2020San Diego, CA
  4. Reason Financial, Inc. (previously RAWDIN-BARON FINANCIAL, INC.)
    Nov 2010 – Sep 2020San Diego, CA
  5. Avantax Advisory Services
    Oct 2019 – Aug 2020San Diego, CA
  6. Avantax Investment Services, Inc.
    Oct 2019 – Aug 2020San Diego, CA
  7. Avantax Insurance Agency
    Dec 2019 – Aug 2020San Diego, CA
  8. LPL Financial, LLC
    Sep 2020 – Aug 2024San Diego, CA
  9. Merit Financial Advisors
    Sep 2020 – no end date reportedSan Diego, CA
  10. PKS Investments
    Aug 2024 – no end date reportedAlbany, NY

Official records & sources

Data as of June 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Merit Financial Advisors

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
  • Other
Firm's annual rate schedule by assets
  • First $100,0001.50%
  • $100,000 - $250,0001.25%
  • Above $250,0001.00%

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other AdvisersEducational Seminars and Workshops

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsOther Investment AdvisersCorporations

Firm assets under management

$5B–$25B

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
269
Offices listed on AdvisorFinder:
25
Main office:
Alpharetta, GA
SEC file number:
801-67462

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of September 24, 2026

View full firm profile

Other advisors at Merit Financial Advisors

Showing 12 of 269 in the directory

View Merit Financial Advisors firm profile

Similar advisors in San Diego, CA

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Steven W Pollock has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

Find the right advisor for you

Take the free 3-minute assessment to get matched with advisors who fit your goals.

Get Matched
Steven W Pollock (Merit Financial Advisors) | AdvisorFinder