AdFi
AF

AFFILIATED FINANCIAL ADVISORS INC

SEC Registered

Financial Strategies: Effective solutions for every stage of life.

MILWAUKEE, WIhttps://affiliatedfa.com414-476-4999
Assets Under Management
$500M–$1B
Employees
4
Office Locations
1 office
Total Accounts
2207

About the firm

At Affiliated Financial Advisors, Inc., the mission is to provide trustworthy, reliable investment services for clients so they can achieve their financial goals and focus on what is most important to them. The firm educates clients to enhance their confidence, peace of mind, and investment maturity, and takes a comprehensive approach to coordinate clients' finances through the various stages of life. AFA, Inc. is an independent Registered Investment Advisor offering both investment management and comprehensive financial planning.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

High Net Worth

Areas of expertise

Investment ManagementFinancial PlanningRetirement PlanningEstate PlanningCollege FundingInsuranceTax PlanningPortfolio ManagementRisk Tolerance AssessmentFee-based Advising

Services

Investment management, comprehensive financial planning, retirement planning, college funding, estate planning, insurance, and tax planning; offered through a fee-based compensation structure with no in-house products or transaction-based commissions.

Who they serve

Clients at various stages of the Financial Life Cycle, from early planning through estate planning, seeking individualized financial strategies tailored to their specific goals and risk tolerance.

Client segmentClientsAssets managed
Individuals (Non-HNW)720$170M
High Net Worth Individuals178$372M

0 total clients reported on Form ADV.

Leadership

George Matthew Schmidley
DIRECTOR, PRESIDENT, CEO AND CHIEF COMPLIANCE OFFICER

Office locations

1 office in 1 state
WI
MILWAUKEEHQ

Advisors at this firm

4 advisors in the directory

Regulatory & compliance

CRD number
#108154
SEC Number
801-57519
Disciplinary History
No
Fee Model & Minimums
Model: AUM
Asset tierAnnual rate
All Assets0.50%
All Assets (Max)1.00%

Data as of February 27, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. AFFILIATED FINANCIAL ADVISORS INC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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