AdFi
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AFINITIV LLC

SEC Registered

Where AI meets Wealth.

SHERIDAN, WYhttps://afinitiv.com+61404730453
Assets Under Management
Under $100M
Employees
2
Office Locations
1 office
Total Accounts
7

About the firm

Afinitiv is an SEC-registered investment advisor (CRD 305672) that uses AI to compose portfolios from global markets, asset classes, and macro signals, with every portfolio reviewed and approved by a registered investment advisor before being offered to clients. Clients are matched to portfolios based on a questionnaire about risk tolerance, experience, and circumstances, with account custody provided by Interactive Brokers.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

High Net WorthPooled VehiclesInsurance Companies

Areas of expertise

Ai-composed PortfoliosRegistered Investment AdvisorPortfolio MatchingIndividual AccountsTraditional IRARoth IRASEP IRATransparent FeesContinuous Portfolio MonitoringSec-registered

Services

AI-composed and registered advisor-approved portfolio matching; individual, Traditional IRA, Roth IRA, and SEP IRA account types; continuous AI-driven portfolio monitoring; transparent asset-based fees with no commissions or hidden product fees; custody through Interactive Brokers.

Who they serve

Individual investors seeking AI-composed, advisor-approved portfolios, including everyday investors and self-employed individuals, across individual accounts, Traditional IRAs, Roth IRAs, and SEP IRAs.

Client segmentClientsAssets managed
Individuals (Non-HNW)12$72k
High Net Worth Individuals0
Investment Companies0
Pooled Investment Vehicles0
Pension/Profit Sharing Plans0
Charitable Organizations2$142k
State/Municipal Entities1
Insurance Companies0
Sovereign Wealth Funds0
Corporations0

0 total clients reported on Form ADV.

Leadership

Richard Macrae Gordon
MANAGING PARTNER

Office locations

1 office in 1 state
WY
SHERIDANHQ

Regulatory & compliance

CRD number
#305672
SEC Number
801-117750
Disciplinary History
No
Fee Model & Minimums
Model: AUM
Asset tierAnnual rate
US Residents (automated onboarding)0.75%
UK, Canada, Australia and EU Residents1.00%
Residents of all other jurisdictions2.00%

Data as of September 28, 2025 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. AFINITIV LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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