AdFi
AA

ALPHA ADVISORS, LLC

SEC Registered

Life-centered planning. Purpose-driven investing.

RICHMOND, VAhttps://alpha-advisors.com804-754-8532
Assets Under Management
$100M–$500M
Employees
4
Office Locations
1 office
Total Accounts
401

About the firm

At Alpha Advisors, we turn life goals into investment strategies through thoughtful, personalized planning. We use Financial Life Planning and the EVOKE® process to help align your money with what truly matters, building a plan that fits your life, not just your finances.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net Worth

Areas of expertise

Financial Life PlanningEVOKE ProcessInvestment PlanningRisk ManagementDiversificationCapital PreservationRetirement PlanningPersonal Finance

Services

Financial Life Planning and investment planning using the EVOKE® process, including risk management, diversification, liquidity planning, volatility management, and capital preservation.

Who they serve

Client segmentClientsAssets managed
Individuals (Non-HNW)55$16M
High Net Worth Individuals60$238M

0 total clients reported on Form ADV.

Leadership

Roland Douglas Wallace
CHAIRMAN AND CHIEF INVESTMENT OFFICER
Sarah Catherine Byrd
EXECUTIVE VICE PRESIDENT, CHIEF COMPLIANCE OFFICER
Alexander Kenneth Scott
PRESIDENT

Office locations

1 office in 1 state
VA
RICHMONDHQ

Advisors at this firm

3 advisors in the directory

Regulatory & compliance

CRD number
#118107
SEC Number
801-113120
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee
Asset tierAnnual rate
Balances up to $2,000,0001.00%
Balances between $2,000,000 and $4,000,0000.75%
Balances above $4,000,0000.50%

Data as of February 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ALPHA ADVISORS, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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