ASSET PLANNING, INC
SEC RegisteredYour Goals, Our Guidance — Always in Your Best Interest.
About the firm
Asset Planning, Inc. is an employee-owned, fee-only registered investment advisory firm founded in 1998. As fiduciaries, the firm is legally and ethically committed to putting clients' best interests first, providing personalized financial guidance free from commissions or sales incentives. Their mission is to support clients' overall health, wealth, and well-being through objective, transparent, and tailored advice.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Investment management, retirement planning, tax strategies, Social Security and pension optimization, 401k and retirement plan evaluation, and financial planning (both comprehensive and modular). The firm offers customized portfolios, active monitoring, and fee-only advisory services with no commissions.
Who they serve
Individuals, trusts, and pension plans, including those just starting out, navigating major life changes, planning for retirement, or managing generational wealth.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 187 | $80M |
| High Net Worth Individuals | 186 | $471M |
5 total clients reported on Form ADV.
Leadership
Office locations
Advisors at this firm
5 advisors in the directory
Regulatory & compliance
Data as of January 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ASSET PLANNING, INC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
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