AURORA INVESTMENT COUNSEL
SEC RegisteredSecuring Your Life's Work and Building Financial Legacies, One Family at a Time
About the firm
Aurora Investment Counsel is an employee-owned independent Atlanta-based firm that delivers expert wealth management and investment counseling services tailored for high-net-worth and institutional clients. For over 25 years, Aurora has sought to provide peace of mind through a disciplined financial planning process and security selection, building enduring personal relationships rooted in mutual trust.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Wealth management and investment management services, including long-term financial planning tailored to client objectives, and disciplined equity portfolio management focused on identifying undervalued, high-quality companies with growth and value characteristics, diversified by sector and industry, with an emphasis on risk management and legacy planning.
Who they serve
High-net-worth individuals and families in or close to retirement, career professionals, owners of small businesses, investors who have sold or are about to sell their business, those who bequeath or receive an inheritance, recently widowed or divorced individuals, and institutional clients including financial advisors, family offices, and sub-advisory relationships.
| Client segment | Clients | Assets managed |
|---|---|---|
| High Net Worth Individuals | 53 | $133M |
| Insurance Companies | 11 | — |
0 total clients reported on Form ADV.
Leadership
Office locations
Advisors at this firm
2 advisors in the directory
Regulatory & compliance
| Asset tier | Annual rate |
|---|---|
| $1M to $9,999,999 | 0.65% |
| $10M to $24,999,999 | 0.60% |
| $25M to $99,999,999 | 0.50% |
| $100M and above | 0.40% |
Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. AURORA INVESTMENT COUNSEL has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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