AdFi
B

BACKER

SEC Registered

The simpler, smarter way to 529

SAN FRANCISCO, CAhttps://backer.com+1 (844) SAVE-529
Assets Under Management
Under $100M
Employees
15
Office Locations
1 office
Total Accounts
18672

About the firm

Backer is an SEC-registered investment adviser that helps families open and manage 529 college savings plans. The platform allows parents to set up a top-tier 529 plan in minutes, automate contributions, and invite family and friends to contribute toward a child's education fund.

Areas of expertise

529 PlansCollege SavingsEducation SavingsInvestment AdvisoryGiftingTax-free Savings

Services

Opening and managing 529 college savings plans, recommending the right 529 plan from over 100 options, paperless setup, automated contributions, real-time projected savings, a mobile app, and a custom gifting link to allow family and friends to contribute.

Who they serve

Parents and families saving for a child's education, as well as family members and friends who want to contribute to a child's college fund.

Client segmentClientsAssets managed
Individuals (Non-HNW)14,482$63M
High Net Worth Individuals0$0
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans0$0
Charitable Organizations0$0
State/Municipal Entities0
Insurance Companies0
Sovereign Wealth Funds0
Corporations0$0

0 total clients reported on Form ADV.

Leadership

Jordan Gabriel Eckton Lee
CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER, MANAGING MEMBER, OWNER

Office locations

1 office in 1 state
CA
SAN FRANCISCOHQ

Advisors at this firm

1 advisor in the directory

Regulatory & compliance

CRD number
#281813
SEC Number
801-106798
Disciplinary History
No
Fee Model & Minimums
Model: Flat Fee

Data as of March 31, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. BACKER has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BACKER in SAN FRANCISCO, CA | AdvisorFinder