AdFi
CP

C2 PRIVATE WEALTH

SEC Registered

One Team. One Plan.

NOVI, MIhttps://c2privatewealth.com248-567-6688
Assets Under Management
$1B–$5B
Employees
16
Office Locations
4 offices
Total Accounts
11760

About the firm

C2 Private Wealth builds and executes customized retirement plans, integrating investment management, tax planning, and estate planning into one comprehensive strategy. The firm offers family office style services through affiliated CPA and insurance professionals and exclusive partnerships with estate planning attorneys. Every client relationship begins with financial education aimed at reducing fear and anxiety around retirement.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthState/Municipal

Areas of expertise

Retirement PlanningWealth ManagementTax PlanningEstate PlanningFamily Office ServicesIncome OptimizationRoth ConversionsTax-loss HarvestingCharitable GivingFinancial LiteracyAsset Allocation+1 more

Services

Comprehensive retirement planning integrating wealth and investment management, asset allocation, portfolio management, in-house CPA and tax services (including tax return preparation, Roth conversions, tax-loss harvesting, and withdrawal sequencing), and estate planning (including trusts, beneficiary designations, and charitable strategies) coordinated through affiliated estate attorneys and an affiliated insurance agency.

Who they serve

Individuals and families focused on retirement planning, including clients who would typically need ultra-high-net-worth family office services, as well as the children of existing clients for next-generation financial education.

Client segmentClientsAssets managed
Individuals (Non-HNW)1,542$681M
High Net Worth Individuals514$1.1B
State/Municipal Entities1

0 total clients reported on Form ADV.

Leadership

Kirk Melbourne Cassidy
PRESIDENT
Cassidy And Associates Inc.
MEMBER
Llc Advisors Excel Holdings
MEMBER
Kirk Melbourne Cassidy
PRESIDENT
Heather Lynn Lyon
CHIEF COMPLIANCE OFFICER

Office locations

4 offices in 2 states
MI
NOVIHQ
MO
COLUMBIA
MI
ANN ARBOR
MI
BLOOMFILED HILLS

Advisors at this firm

15 advisors in the directory

Regulatory & compliance

CRD number
#151501
SEC Number
801-110692
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee

Data as of April 16, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. C2 PRIVATE WEALTH has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

Find the right advisor for you

Take the free 3-minute assessment to get matched with advisors who fit your goals.

Get Matched
C2 PRIVATE WEALTH in NOVI, MI | AdvisorFinder