AdFi
DA

DFS ADVISORY

SEC Registered

Welcome to DFS Advisory

DENTON, TXhttps://distinctfinancialsolutions.com(940) 297-1474
Assets Under Management
$100M–$500M
Employees
6
Office Locations
1 office
Total Accounts
151

About the firm

DFS Advisory helps individuals and businesses organize and optimize their financial lives. The firm focuses on reducing stress and worry around financial planning, providing clients with confidence and freedom to focus on their passions.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthCharitable OrganizationsState/Municipal

Areas of expertise

Financial PlanningFinancial OrganizationInsuranceRetirement PlanningBusiness Planning

Services

Financial Organization, Insurance, Retirement, and Business Planning.

Who they serve

Individuals regardless of generation, life stage, or financial status, as well as businesses.

Client segmentClientsAssets managed
Individuals (Non-HNW)81$12M
High Net Worth Individuals31$112M
Charitable Organizations25$32M

5 total clients reported on Form ADV.

Leadership

Joel Terrell Hays
PRESIDENT AND CHIEF COMPLIANCE OFFICER

Office locations

1 office in 1 state
TX
DENTONHQ

Advisors at this firm

3 advisors in the directory

Regulatory & compliance

CRD number
#324992
SEC Number
801-127517
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee

Data as of April 6, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. DFS ADVISORY has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

DFS ADVISORY in DENTON, TX | AdvisorFinder