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EAGLE MERCHANT PARTNERS

SEC Registered

Founder focused. Growth driven.

ATLANTA, GAhttps://eaglemerchantpartners.com404-974-2480
Assets Under Management
$500M–$1B
Employees
22
Office Locations
1 office
Total Accounts
17

About the firm

Based in Atlanta, Eagle Merchant Partners is a leading private equity firm that invests in consumer and commercial services businesses alongside strong founders and executive teams with unique growth potential. The firm has invested over $1 billion in equity over 15+ years and focuses on long-term value creation through relationship-driven partnerships.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

Pooled Vehicles

Areas of expertise

Private EquityConsumer ServicesCommercial ServicesGrowth InvestingFounder PartnershipsAdd-on AcquisitionsNew Unit DevelopmentProduct Line ExpansionRecapitalization

Services

Eagle provides capital, resources, and expertise to assist in the development and implementation of growth strategies, including new unit development, product line expansion, and acquisitions. The firm also supports re-financings, management team buildout, and add-on acquisitions.

Private funds / alternatives
Private Equity

Who they serve

Strong founders and executive teams leading consumer and commercial services businesses at a critical transition point.

Client segmentClientsAssets managed
Pension/Profit Sharing Plans17$841M

0 total clients reported on Form ADV.

Leadership

Edward Stockton Croft
CHIEF COMPLIANCE OFFICER, MEMBER
William Arthur Lundstrom
MEMBER

Office locations

1 office in 1 state
GA
ATLANTAHQ

Advisors at this firm

1 advisor in the directory

Regulatory & compliance

CRD number
#285104
SEC Number
801-127471
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Performance-based / Other
Minimum: $100,000 (waivable)

Data as of March 13, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. EAGLE MERCHANT PARTNERS has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

EAGLE MERCHANT PARTNERS in ATLANTA, GA | AdvisorFinder