AdFi
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EXCEL FINANCIAL, LLC

SEC Registered

It's your turn to experience FINANCIAL SUCCESS with the assistance of a caring team with a fiduciary responsibility to serve you!

RED WING, MNhttps://excelfinllc.com(651) 388-6441
Assets Under Management
$100M–$500M
Employees
10
Office Locations
2 offices
Total Accounts
1128

About the firm

Excel Financial is an independent financial advisory firm dedicated to providing investment management and strategic wealth planning specific to each client's situation. The firm advises individuals on personal wealth and collaborates with businesses to streamline retirement plans and related employee benefits. Their primary focus is to provide unbiased opinions designed to achieve long-term investment results.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingState/Municipal

Areas of expertise

Financial PlanningInvestment ManagementWealth PlanningRetirement PlanningEmployee BenefitsBusiness BenefitsAnnuitiesLife InsuranceLong-term CareTax PlanningFiduciary+1 more

Services

Services include financial planning, structured investing, spending and retirement income distribution and tax planning, and business benefits program management. Specific products and services include retirement planning, qualified tuition plans, annuities, mutual funds, certificates of deposit, employee pension plans, other retirement savings plans for employee groups, life insurance, long-term care, disability and critical illness coverage, and health insurance/group health benefits.

retirement_planninginvestment_managementinsurance

Who they serve

Individual investors and businesses seeking retirement plan and employee benefit programs.

Client segmentClientsAssets managed
Individuals (Non-HNW)309$83M
High Net Worth Individuals83$201M
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans0$0
Charitable Organizations20$117M
State/Municipal Entities2
Insurance Companies0
Sovereign Wealth Funds0
Corporations0$0

5 total clients reported on Form ADV.

Leadership

James Scott Loquai
PRINCIPAL/CHIEF COMPLIANCE OFFICER
Thomas Raymond Loquai
PRINCIPAL
Jerry Lynn Sibert
PRINCIPAL

Office locations

2 offices in 1 state
MN
RED WINGHQ
MN
HASTINGS

Advisors at this firm

7 advisors in the directory

Regulatory & compliance

CRD number
#145301
SEC Number
801-107211
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee
Asset tierAnnual rate
First $1 to $99,999.991.25%
$100,000 to $499,999.990.90%
$500,000 to $999,999.990.60%
$1,000,000 to $1,999,999.990.55%
$2,000,000 to $4,999,999.990.50%
$5,000,000 to $9,999,999.990.40%
$10,000,000 to $29,999,999.990.20%
$30,000,000 to $39,999,999.990.10%
$40,000,000 and up0.05%

Data as of February 5, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. EXCEL FINANCIAL, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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EXCEL FINANCIAL, LLC in RED WING, MN | AdvisorFinder