AdFi
FC

FAMILY CFO INC

SEC Registered

A Chief Financial Officer for you and your family.

, https://familycfoinc.com650-218-3551
Assets Under Management
$100M–$500M
Employees
4
Office Locations
2 offices
Total Accounts
213

About the firm

Family CFO, Inc. provides personalized, confidential financial planning and investment management. The firm is strictly fee-only and does not sell commissions-based products or accept finder's fees. They endeavour to establish long-lasting relationships, adjusting financial plans as clients go through various phases of life.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthState/Municipal

Areas of expertise

Fee-onlyFinancial PlanningInvestment ManagementWealth ManagementEstate PlanningTax EfficiencyEquity CompensationIndex FundsAsset AllocationDiversificationRetirement Planning

Services

Wealth management and investment management services including financial planning, estate planning coordination, taxation advice, trust services, and quarterly performance reviews. Investment approach emphasizes asset allocation, diversification, index funds and low-cost mutual funds, tax efficiency, and avoidance of market timing.

investment_managementfinancial_planningestate_planninginsurancewealth_management

Who they serve

Clients include technology executives with equity compensation (founders stock, NQSOs, ISOs, RSUs), widowed individuals navigating estate and investment issues, venture capitalists with high incomes working across multiple countries, and retirees with significant assets from careers in technology.

Client segmentClientsAssets managed
Individuals (Non-HNW)11$3.7M
High Net Worth Individuals39$282M
Charitable Organizations2$2.6M
State/Municipal Entities1

4 total clients reported on Form ADV.

Leadership

Annamalai Rajendran
CHIEF EXECUTIVE OFFICER / CHIEF FINANCIAL OFFICER / CHIEF OPERATIONS OFFICER / CHIEF LEGAL OFFICER / CHIEF COMPLIANCE OFFICER
Ua Dec 1 2004 Rajendran Revocable Family Trust
SHAREHOLDER
Annamalai Rajendran
EFFECTIVE
Santhi Rajendran
ACTIVE

Office locations

2 offices in 1 state
HQ
CA
LOS ALTOS

Advisors at this firm

1 advisor in the directory

Regulatory & compliance

CRD number
#127335
SEC Number
801-112616
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee
Minimum: $2,000,000 (waivable)

Data as of February 18, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. FAMILY CFO INC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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