AdFi
F

FIRSTRUST

SEC Registered

Choose Wisely

DAYTONA BEACH, FLhttps://financialteam.com386-788-3737
Assets Under Management
$100M–$500M
Employees
6
Office Locations
1 office
Total Accounts
128

About the firm

FirsTrust, operating as Private Wealth Management Group, offers comprehensive financial planning that connects clients' current financial picture to their long-term goals, coordinated across tax, investment, and estate decisions. Their process begins with a complete review of a client's full financial picture and results in a prioritized action plan with ongoing fiduciary management.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsState/Municipal

Areas of expertise

Financial PlanningRetirement PlanningTax StrategyEstate PlanningInvestment ManagementWealth ManagementBusiness Sale PlanningFiduciary Advice

Services

Comprehensive financial planning including goal definition, master financial plan construction, tax and estate strategy integration, scenario stress-testing, investment alignment, fiduciary guidance, and ongoing monitoring and adjustment.

financial_planningtax_planninginsurancecollege_planningdivorce_planningwealth_managementcash_flow_planning

Who they serve

Individuals and families approaching retirement, growing their family, getting married, buying a home, changing careers, or selling a business.

Client segmentClientsAssets managed
Individuals (Non-HNW)10$8.0M
High Net Worth Individuals117$229M
Charitable Organizations1$13M

6 total clients reported on Form ADV.

Leadership

Michael T Koenig
CHIEF EXECUTIVE OFFICER
Christopher Wood Cannon
CHIEF COMPLIANCE OFFICER / CHIEF INVESTMENT OFFICER
William James Kearney
PRESIDENT
Michelle Cannon
CHIEF OPERATIONS OFFICER

Office locations

1 office in 1 state
FL
DAYTONA BEACHHQ

Advisors at this firm

5 advisors in the directory

Regulatory & compliance

CRD number
#111800
SEC Number
801-56812
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee

Data as of March 27, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. FIRSTRUST has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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FIRSTRUST in DAYTONA BEACH, FL | AdvisorFinder