FRANCIS FINANCIAL
SEC RegisteredHelping Women Navigate Financial Decisions With Confidence
About the firm
Francis Financial is a Fiduciary, Fee-Only independent financial advisory firm located in New York, NY, serving clients across the country. The firm provides financial planning and wealth management services to women navigating divorce, loss, or major life changes. It was founded by Stacy Francis, President & CEO, who also founded the non-profit organization Savvy Ladies to increase financial education for women.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Wealth management, financial planning, divorce planning, and planning after a loss. Services include customized investment portfolios, retirement planning, college expense planning, tax strategies, estate planning, debt management, insurance planning, and assistance to loved ones. The firm follows a 4-step process: Discovery, Tailored Investment Plan, Custom Life Financial Plan, and Progress Meetings.
Who they serve
Women navigating divorce, loss of a spouse, retirement, inheritance, family planning, or other major life changes.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 57 | $33M |
| High Net Worth Individuals | 199 | $770M |
| Investment Companies | 0 | — |
| Pooled Investment Vehicles | 0 | — |
| Pension/Profit Sharing Plans | 0 | — |
| Charitable Organizations | 0 | — |
| State/Municipal Entities | 0 | — |
| Insurance Companies | 0 | — |
| Sovereign Wealth Funds | 0 | — |
| Corporations | 0 | — |
22 total clients reported on Form ADV.
Leadership
Office locations
Advisors at this firm
10 advisors in the directory
Regulatory & compliance
| Asset tier | Annual rate |
|---|---|
| Up to $3,000,000 | 1.00% |
| $3,000,001 to $5,000,000 | 0.90% |
| $5,000,001 to $10,000,000 | 0.80% |
| $10,000,001 to $15,000,000 | 0.70% |
| $15,000,001 to $30,000,000 | 0.60% |
| Above $30,000,000 | 0.50% |
Data as of March 10, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
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This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. FRANCIS FINANCIAL has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.