Frisco Financial Planning
SEC RegisteredBiblical financial stewardship for high net worth retirees
About the firm
Frisco Financial Planning LLC (FFP) is an all-virtual online financial planning firm and Registered Investment Adviser located in Frisco, Texas, run by John Gay, CFP®. The firm serves clients locally, throughout Texas, and across the U.S., offering financial planning from a Christian Worldview perspective. It operates as a fee-only, fiduciary, solo-planner practice.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Investments, retirement planning, charitable giving and stewardship, education funding, employee benefits, insurance, estate planning, and most other planning topics related to personal finance.
Who they serve
Newly retired individuals or those within ten years of retirement, including high net worth retirees; serves clients locally in the Dallas area, throughout Texas, and across the U.S.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 7 | $4.2M |
| High Net Worth Individuals | 43 | $127M |
| Investment Companies | 0 | — |
| Pooled Investment Vehicles | 0 | $0 |
| Pension/Profit Sharing Plans | 0 | $0 |
| Charitable Organizations | 0 | $0 |
| State/Municipal Entities | 0 | — |
| Insurance Companies | 0 | — |
| Sovereign Wealth Funds | 0 | — |
| Corporations | 0 | $0 |
1 total clients reported on Form ADV.
Leadership
Office locations
Advisors at this firm
1 advisor in the directory
Regulatory & compliance
Data as of January 19, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Frisco Financial Planning has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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