AdFi
GA

GOOGINS ADVISORS, INC.

SEC Registered

Choose your path.

MIDDLETON, WIhttps://googins.com608 514-1044
Assets Under Management
$500M–$1B
Employees
8
Office Locations
1 office
Total Accounts
1687

About the firm

Googins Advisors is a registered investment advisory firm. They offer a broad range of financial planning services and work to provide simplicity and clarity in areas such as investment management, tax planning, retirement planning, and estate planning.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net Worth

Areas of expertise

Asset ManagementWealth ManagementRetirement PlanningCollege Financial PlanningSmall Business PlanningLife InsuranceLong-term CareDisability PlanningEstate PlanningIncome Tax PlanningInvestment Management+3 more

Services

Asset and wealth management, retirement planning, personal lifestyle and college financial planning, small business financial planning, life insurance planning, long-term care and disability planning, estate planning, and financial income tax planning.

retirement_planninginvestment_managementfinancial_planningestate_planningtax_planninginsurancewealth_management

Who they serve

Individuals new to financial planning, those seeking a new financial advisor, retirees, small business owners, and clients with estate and tax planning needs.

Client segmentClientsAssets managed
Individuals (Non-HNW)539$139M
High Net Worth Individuals239$362M

0 total clients reported on Form ADV.

Leadership

Louise Paulson Googins
PRESIDENT, TREASURER, FINANCIAL OPERATIONS MANAGER
Karl Robert Kuelthau
CHIEF COMPLIANCE OFFICER

Office locations

1 office in 1 state
WI
MIDDLETONHQ

Advisors at this firm

4 advisors in the directory

Regulatory & compliance

CRD number
#13985
SEC Number
801-68432
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Commission / Hourly / Flat Fee

Data as of February 2, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. GOOGINS ADVISORS, INC. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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GOOGINS ADVISORS, INC. in MIDDLETON, WI | AdvisorFinder