AdFi
GL

Greycroft LP

SEC Registered

We bring things of real wonder into the world.

New York, NYhttps://greycroft.com212-756-3508
Assets Under Management
$1B–$5B
Employees
54
Office Locations
4 offices
Total Accounts
26

About the firm

Greycroft is a venture capital firm that partners with founders to invest across geographies and industries, with a focus on software, sustainability, and consumer brands. The firm is on a mission to be the trusted partner to courageous builders of epic companies.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

Pooled Vehicles

Areas of expertise

Venture CapitalAISoftwareSustainabilityConsumer BrandsFoundational ModelsAI InfrastructureEnterprise ApplicationsBeautyFood And Beverage

Services

Venture capital investment in software (including AI infrastructure, foundational models, and enterprise/consumer applications), next-generation sustainability solutions, and consumer brands (beauty, personal care, food, beverage, and pet products)

Private funds / alternatives
Private EquityVenture Capital

Who they serve

Founders building innovative companies in software, sustainability, and consumer brands

Client segmentClientsAssets managed
Pension/Profit Sharing Plans26$4.5B

Leadership

Dana Rebecca Settle
LIMITED PARTNER
Ian David Sigalow
LIMITED PARTNER
John Paul Elton
LIMITED PARTNER
Mark Howard Terbeek
LIMITED PARTNER
Matthew Paul Parker
CHIEF FINANCIAL OFFICER
Ian David Sigalow
MEMBER AND DIRECTOR
Dana Rebecca Settle
MEMBER AND DIRECTOR
Mark Howard Terbeek
MEMBER AND DIRECTOR
John Paul Elton
MEMBER AND DIRECTOR
Llc Greycroft Gp
GENERAL PARTNER
Hank Zhou
VP OF LEGAL AND CHIEF COMPLIANCE OFFICER

Office locations

4 offices in 2 states
NY
New YorkHQ
CA
Los Angeles
CA
San Francisco
CA
Menlo Park

Regulatory & compliance

CRD number
#162561
SEC Number
801-123116
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Performance-based

Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Greycroft LP has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Greycroft LP in New York, NY - Advisory Firm | AdvisorFinder