AdFi
GC

GUIDED CHOICE ASSET MANAGEMENT, INC.

SEC Registered

Get clear, step-by-step guidance for the financial decisions that shape your future.

RENO, NVhttps://3nickels.com888-675-4532
Assets Under Management
$5B–$25B
Employees
22
Office Locations
1 office
Total Accounts
84744

About the firm

3Nickels is a financial guidance app that gives you clear, achievable direction based on your real-life situation—your income, your priorities, and your responsibilities, not a generic idea of where you "should" be. The platform offers practical options and realistic next steps for managing finances, reducing debt, planning for retirement, and building financial security.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingCharitable Organizations

Areas of expertise

Financial GuidanceDebt ReductionRetirement PlanningBudgetingInvestment GuidanceMajor Purchase PlanningEmployee Financial WellbeingPersonal Finance

Services

Financial guidance app offering tools to manage finances, reduce debt, plan for retirement, build a budget, make confident investments, plan major purchases, and build toward long-term financial goals. Also available to employers as a financial wellbeing platform for employees.

Who they serve

Individual users managing personal finances and employers seeking to support employee financial wellbeing.

Client segmentClientsAssets managed
Individuals (Non-HNW)59,346$1.1B
High Net Worth Individuals0$0
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans0$0
Charitable Organizations25,398$7.5B
State/Municipal Entities0
Insurance Companies0
Sovereign Wealth Funds0
Corporations0$0

502 total clients reported on Form ADV.

Leadership

Sherrie Ellen Grabot
CHIEF EXECUTIVE OFFICER
Guidedchoice.com Inc.
CONTROLLING ENTITY
Sherrie Ellen Grabot
CHIEF EXECUTIVE OFFICER, DIRECTOR
Lodewikus Barend Van Zijl
CHIEF COMPLIANCE OFFICER, COO

Office locations

1 office in 1 state
NV
RENOHQ

Regulatory & compliance

CRD number
#112674
SEC Number
801-61922
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee / Other

Data as of March 27, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

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Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. GUIDED CHOICE ASSET MANAGEMENT, INC. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.