AdFi
GI

Gusto Investment Services, LLC

SEC Registered

401(k) and payroll — all in one place

San Francisco, CAhttps://retirement.gusto.com(888) 228-3491
Assets Under Management
$5B–$25B
Employees
3
Office Locations
2 offices
Total Accounts
792653

About the firm

Gusto 401(k) powered by Guideline is a retirement benefits platform that unifies payroll and 401(k) administration in one seamless experience. Guideline has joined Gusto, combining their services to offer automated deductions, contributions, and guided investments for employers and employees.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

High Net WorthCharitable Organizations

Areas of expertise

401(k)Payroll IntegrationRetirement BenefitsAutomated ContributionsGuided InvestmentsVanguard FundsComplianceSmall Business

Services

401(k) plan administration integrated with payroll, automated deductions and contributions, compliance support, guided investment portfolios comprised of low-cost Vanguard funds, a self-serve portal for employers using other payroll providers, and a mobile app for retirement savings tracking.

Who they serve

Employers, including Gusto payroll customers and those using other payroll providers, seeking 401(k) retirement plan solutions for their teams.

Client segmentClientsAssets managed
Charitable Organizations61,815$16.3B

Leadership

Inc. Guideline Technologies
MEMBER
Carol Ho
CHIEF COMPLIANCE OFFICER
Kevin Joseph Busque
MEMBER
Michael David Nelson
MEMBER

Office locations

2 offices in 1 state
CA
San FranciscoHQ
CA
Solana Beach

Regulatory & compliance

CRD number
#281515
SEC Number
801-106732
Disciplinary History
No
Fee Model & Minimums
Model: AUM

Data as of April 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Gusto Investment Services, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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