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HOWE AND RUSLING, INC.

SEC Registered

Empowering your journey to wealth and well-being

ROCHESTER, NYhttps://howeandrusling.com585-325-4140
Assets Under Management
$1B–$5B
Employees
26
Office Locations
2 offices
Total Accounts
3397

About the firm

Howe & Rusling is a full-service wealth management firm that provides financial planning, investment management, estate planning and tax strategy. They believe in a holistic, data-driven approach to evaluate and optimize financial well-being. As a Registered Investment Advisor, the firm is independent and employee-owned, including woman and veteran ownership.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingState/MunicipalInsurance Companies

Areas of expertise

Financial PlanningInvestment ManagementEstate PlanningTax StrategyWealth ManagementFixed IncomeHolistic Wealth ManagementFiduciaryRegistered Investment AdvisorPortfolio Management

Services

Financial planning, investment management, estate planning, and tax strategy. The firm takes a holistic approach, offering comprehensive financial planning, portfolio management, estate strategies, fixed income management, and wealth management services.

investment_managementfinancial_planningsocial_securitywealth_management

Who they serve

Client segmentClientsAssets managed
Individuals (Non-HNW)473$399M
High Net Worth Individuals608$1.9B
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans0$0
Charitable Organizations0$0
State/Municipal Entities37
Insurance Companies0
Sovereign Wealth Funds6
Corporations0$0

3 total clients reported on Form ADV.

Leadership

Craig Douglas Cairns
PRESIDENT, CEO
Emily Therese Lambert
CHIEF COMPLIANCE OFFICER, VP OPERATIONS

Office locations

2 offices in 2 states
NY
ROCHESTERHQ
ID
BOISE

Advisors at this firm

11 advisors in the directory

Regulatory & compliance

CRD number
#104627
SEC Number
801-294
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee
Minimum: $500,000 (waivable)

Data as of April 10, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. HOWE AND RUSLING, INC. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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HOWE AND RUSLING, INC. in ROCHESTER, NY | AdvisorFinder