LET BOB Advisory, LLC
SEC RegisteredInvesting Redefined
About the firm
Let Bob Advisory, LLC is a registered investment adviser with the SEC that operates a robo-advisor platform providing automated digital investment advisory services. Through alliances with Invesco, Dorsey Wright, and OneAscent, Bob grants users access to investment strategies. The firm's mission is to make premium investing accessible to everyone.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Commission-free trading for accounts under $1000, automated robo-advisor investment strategies, and access to investment strategies through alliances with Invesco, Dorsey Wright, and OneAscent
Who they serve
Individual investors seeking accessible, democratized investing, including those with accounts under $1000
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 249 | $29k |
| High Net Worth Individuals | 0 | $0 |
| Investment Companies | 0 | — |
| Pooled Investment Vehicles | 0 | $0 |
| Pension/Profit Sharing Plans | 0 | $0 |
| Charitable Organizations | 0 | $0 |
| State/Municipal Entities | 0 | — |
| Insurance Companies | 0 | — |
| Sovereign Wealth Funds | 0 | — |
| Corporations | 0 | $0 |
Leadership
Office locations
Advisors at this firm
1 advisor in the directory
Regulatory & compliance
Data as of February 18, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. LET BOB Advisory, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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