AdFi
MA

M1 ADVISORY

SEC Registered

Sophisticated wealth building, simplified

CHICAGO, ILhttps://m1.com312-600-2883
Assets Under Management
Under $100M
Year Founded
2015
Employees
14
Office Locations
1 office
Total Accounts
2

About the firm

M1 is a money management platform founded in 2015 with over 1,000,000 users and $12B+ in client assets as of September 2025. M1 offers automated investing, high-yield cash accounts, and margin lending, aiming to make portfolio management simple and accessible.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

High Net WorthPooled VehiclesPension/Profit Sharing

Areas of expertise

Automated InvestingDynamic RebalancingMargin LoansHigh-yield Cash AccountsPortfolio CustomizationRetirement AccountsSelf-directed Brokerage

Services

Automated investing with dynamic rebalancing, high-yield cash accounts earning 3.10% APY on uninvested cash, and margin loans allowing users to borrow up to 50% of their portfolio's value at 5.65%.

Who they serve

Sophisticated investors seeking automated, customizable portfolio management

Leadership

M1 Holdings Inc.
HOLDING COMPANY
Brian Barnes Revocable Trust
TRUSTEE CONTROLLED BY CEO BRIAN BARNES
Brian Barnes Revocable Trust
TRUST CONTROLLED BY CEO BRIAN BARNES

Office locations

1 office in 1 state
IL
CHICAGOHQ

Advisors at this firm

14 advisors in the directory

Regulatory & compliance

CRD number
#249787
SEC Number
801-106511
Disciplinary History
No
Fee Model & Minimums
Model: AUM

Data as of April 1, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Website
m1.com
Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. M1 ADVISORY has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

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M1 ADVISORY in CHICAGO, IL | AdvisorFinder