MPFA Inc.
SEC RegisteredGet Ultimate Financial Advocacy.
About the firm
BenFi is a platform that uses technology and personalization to help investors find financial advisors who specialize in their specific needs, goals, and circumstances. It provides personalized, unbiased, pre-vetted advisor recommendations and empowers investors with resources and tools to interview, evaluate, and hold advisors accountable.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Personalized financial advisor matching through a questionnaire, ranked alternate advisor options, investor resources and tools including an advisor interview guide, and a platform that allows investors to contact advisors on their own terms without sharing their information.
Who they serve
Investors at every stage of life with every financial need who are looking to find the right financial advisor.
Leadership
Office locations
Regulatory & compliance
Data as of June 1, 2025 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. MPFA Inc. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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