PLAN FINANCIAL
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About the firm
Plan Financial is an investment advisory firm whose approach is built on the philosophy that client wealth should be aligned to best complement their life — for the client, their family, and their community. The firm offers investment advisory, institutional, and insurance services.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Investment advisory services, institutional services (enterprise level solutions for businesses and organizations to maximize profitability and empower employees), and insurance services
Who they serve
Individuals seeking retirement or other important financial goals, as well as businesses and organizations of all sizes
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 788 | $171M |
| Charitable Organizations | 16 | $20M |
| State/Municipal Entities | 9 | — |
817 total clients reported on Form ADV.
Leadership
Office locations
Advisors at this firm
6 advisors in the directory
Regulatory & compliance
| Asset tier | Annual rate |
|---|---|
| Standard - Up to $1,000,000 | 1.00% |
| Standard - Next $1,000,000 | 0.75% |
| Standard - Next $2,000,000 | 0.50% |
| Standard - Next $3,000,000 | 0.25% |
| Standard - Over $7,000,000 | 0.15% |
| Custom - Up to $1,000,000 | 1.50% |
| Custom - Next $1,000,000 | 1.25% |
| Custom - Next $1,000,000 | 1.00% |
| Custom - Next $2,000,000 | 0.75% |
| Custom - Next $2,000,000 | 0.50% |
| Custom - Next $3,000,000 | 0.25% |
| Custom - Over $10,000,000 | 0.15% |
Data as of March 20, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
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This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. PLAN FINANCIAL has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.