PLUS Capital
SEC RegisteredVenture Capital Investment and Advisory Firm
About the firm
PLUS Capital is a venture capital investment and advisory firm that partners with a collective of high-profile artists, athletes, and cultural leaders to invest in leading emerging growth enterprise technology and consumer companies. The firm also advises its collective on strategic direct investments, equity-based partnerships, and new business ventures. PLUS Capital is headquartered in Venice, California with a presence in Austin, San Francisco, and New York.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Investment in emerging growth stage enterprise technology and consumer companies across sectors including health & wellness, the future of work, the future of societies, and the conscious consumer; advisory services on strategic direct investments, equity-based partnerships, and new business ventures.
Who they serve
High-profile artists, athletes, and cultural leaders
| Client segment | Clients | Assets managed |
|---|---|---|
| Pension/Profit Sharing Plans | 15 | $294M |
53 total clients reported on Form ADV.
Leadership
Office locations
Regulatory & compliance
Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. PLUS Capital has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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