AdFi
PI

PRUDENT INVESTOR ADVISORS, LLC

SEC Registered

You can't always be right… but you must be prudent!

FOLSOM, CAhttps://prudentllc.com866-446-1848
Assets Under Management
$1B–$5B
Employees
4
Office Locations
2 offices
Total Accounts
238

About the firm

Prudent Investor Advisors shows sponsors of 401(k) plans and other retirement plans how a longstanding, yet little-known, legal mechanism in ERISA allows them to get rid of significant fiduciary responsibilities and liabilities by transferring them to PIA.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingCharitable Organizations

Areas of expertise

ERISAFiduciary401(k)Retirement PlansFiduciary LiabilityRetirement PlanningInvestment Advisory

Services

Transferring fiduciary responsibilities and liabilities from retirement plan sponsors to PIA via an ERISA legal mechanism; prudent fiduciary process management; investing and managing retirement plans; quarterly market reviews distributed to clients and affiliates; retirement planning educational resources for plan participants.

Who they serve

Sponsors of 401(k) plans and other retirement plans, as well as plan participants.

Client segmentClientsAssets managed
Individuals (Non-HNW)153$40M
High Net Worth Individuals26$96M
Pension/Profit Sharing Plans1$137M
Charitable Organizations30$616M
State/Municipal Entities10

1 total clients reported on Form ADV.

Leadership

Gary Keith Allen
MEMBER
Jeffrey Brian Coontz
MEMBER/CHIEF COMPLIANCE OFFICER
Wendell Scott Simon
MEMBER

Office locations

2 offices in 1 state
CA
FOLSOMHQ
CA
OCEANSIDE

Advisors at this firm

4 advisors in the directory

Regulatory & compliance

CRD number
#121922
SEC Number
801-63481
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee
Asset tierAnnual rate
Individual - Up to $1 million0.95%
Individual - Between $1-5 million0.60%
Individual - Over $5 million0.00%
ERISA - Up to $1 million0.75%
ERISA - Between $1-10 million0.60%
ERISA - Between $10-20 million0.35%
ERISA - Above $20 million0.00%

Data as of March 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. PRUDENT INVESTOR ADVISORS, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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PRUDENT INVESTOR ADVISORS, LLC in FOLSOM, CA | AdvisorFinder