AdFi
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Simplyrich

SEC Registered

Keeping Your Focus on Living Instead of on Your Finances

https://simplyrich.com866-589-0430
Assets Under Management
$100M–$500M
Employees
2
Office Locations
1 office
Total Accounts
222

About the firm

SimplyRich provides comprehensive financial planning services, beginning with a thorough review of a client's financial life including goals, spending, savings, debt management, insurance needs, estate planning, and investments. The firm also offers discretionary asset management for long-term clients.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net Worth

Areas of expertise

Financial PlanningAsset ManagementInvestment StrategyEstate PlanningInsuranceDebt ManagementRetirementTax PlanningSavingsPortfolio Management

Services

Comprehensive financial planning including a 25-area Report Card review covering goals, spending, savings, debt management, insurance needs, estate planning, and investments; discretionary asset management of assets held at an independent brokerage firm; and ongoing comprehensive financial-planning advice for long-term clients.

Who they serve

Clients with a minimum of $500,000 in investable assets seeking comprehensive financial planning and long-term asset management.

Client segmentClientsAssets managed
Individuals (Non-HNW)22$9.2M
High Net Worth Individuals45$430M

Leadership

Lester Murray Antman
OWNER/CHIEF COMPLIANCE OFFICER

Office locations

1 office in 1 states
HQ

Advisors at this firm

2 advisors in the directory

Regulatory & compliance

CRD number
#119311
SEC Number
801-69016
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee
Minimum: $800,000

Data as of March 3, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Simplyrich has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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