Sonoma Brands Capital
SEC RegisteredWe Are Growth Partners
About the firm
Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. They make minority and control investments in growth-stage consumer businesses, typically generating at least $5 million in sales, and aim to partner with bold, innovative founders building enduring brands across the physical and digital landscape.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Minority and control investments of generally $5 to $30 million, board-level participation, retail distribution expansion, and digital engagement acceleration across Food & Beverage, Beauty, Personal Care & Wellness, Pet, Home & Lifestyle, and Consumer Services sectors
Who they serve
Bold, innovative founders of growth-stage consumer businesses typically generating at least $5 million in sales
| Client segment | Clients | Assets managed |
|---|---|---|
| Pension/Profit Sharing Plans | 8 | $382M |
Leadership
Office locations
Regulatory & compliance
Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Sonoma Brands Capital has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
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