AdFi
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TRUE WAVE Wealth Planners

SEC Registered

Guiding you through every wave of life.

Sacramento, CAhttps://truewavewealth.com916-921-9220
Assets Under Management
$100M–$500M
Employees
6
Office Locations
2 offices
Total Accounts
1444

About the firm

TrueWave Wealth is a team of Certified Financial Planner licensees and qualified planning staff that provides simple, proven strategies to help clients make the most of their money while pursuing their goals. The firm specializes in investment and tax advice for clients seeking financial independence and security, and celebrates over 35 years of service.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthCharitable OrganizationsState/Municipal

Areas of expertise

Financial PlanningTax StrategiesWealth ManagementPortfolio ManagementRetirement Planning401(k) PlansFiduciary AdviceCFPEstate PlanningIncome Tax Planning

Services

Financial planning, tax strategies (including personal income tax planning and tax-saving approaches), wealth management (portfolio management and financial planning solutions customized for specific needs and life stages), retirement planning, financial management during retirement, and 401(k) plans for employees and companies.

Who they serve

Clients at various life stages, including those just starting out (new marriage, new job, home purchase), established professionals with college-age children, and those living on accumulated wealth seeking to maintain their lifestyle and protect against unknown risks.

Client segmentClientsAssets managed
Individuals (Non-HNW)656$110M
High Net Worth Individuals266$292M
Investment Companies0—
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans0$0
Charitable Organizations27$40M
Insurance Companies0—
Sovereign Wealth Funds0—
Corporations0$0

Leadership

Gregory Alan Lucas
PRESIDENT & CEO
Matthew Maguire Page
SHAREHOLDER
Matthew Maguire Page
CCO

Office locations

2 offices in 1 state
CA
SacramentoHQ
CA
Carmichael

Advisors at this firm

3 advisors in the directory

Regulatory & compliance

CRD number
#130163
SEC Number
801-112737
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee / Other
Minimum: $250,000 (waivable)
Asset tierAnnual rate
$0-$250,0001.50%
$250,001-$500,0001.40%
$500,001-$750,0001.00%
$750,001-$1,000,0001.00%
$1,000,001-$2,000,0000.85%
$2,000,001-$2,500,0000.80%
$2,500,001-$3,000,0000.80%
$3,000,001-$4,000,0000.70%
$4,000,001-$5,000,0000.65%
$5,000,001-$6,000,0000.50%
$6,000,001-$7,000,0000.45%
$7,000,001-$8,000,0000.40%
$8,000,001-$9,000,0000.40%
$9,000,001-$10,000,0000.40%
$10,000,001+0.30%

Data as of January 23, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. TRUE WAVE Wealth Planners has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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