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JW

Jan William Rogers

Investment Adviser Representative at Avantax Planning Partners, Inc.

San Diego, CACRD #2414139Dual-registered
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
26 yrs
Exams Passed
6

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Jan William Rogers is an investment adviser representative in San Diego, CA, currently registered with Cetera Investment Advisers LLC and Avantax Planning Partners, Inc. They have worked in the securities industry since 2000 and have been registered with 4 firms, including Avantax Advisory Services and First Allied Advisory Services, Inc. They have passed 6 industry qualification exams, including the Series 66 (combined investment adviser and state securities agent), Series 7 (general securities representative), and Series 24 (general securities principal). They are registered to provide investment advice in California.

Office

655 W Broadway 12th Fl
San Diego, CA 92101

Advisors at this office: 2

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
California
Broker:
1 state or territory

California

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 66
Uniform Combined State Law Examination
Passed 12/6/2000
Series 99
Operations Professional Examination
Passed 1/2/2023
SIE
Securities Industry Essentials Examination
Passed 10/1/2018
Series 7
General Securities Representative Examination
Passed 9/5/2000
Series 4
Registered Options Principal Examination
Passed 2/23/2001
Series 24
General Securities Principal Examination
Passed 1/19/2001

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

Avantax Planning Partners, Inc.Current
7/5/2024 – San Diego, CA
Cetera Investment Advisers LLCCurrent
11/12/2020 – San Diego, CA
Cetera Advisors LLCCurrent
5/23/2016 – San Diego, CA
Cetera Financial Specialists LLCCurrent
5/23/2016 – San Diego, CA
Cetera Investment Services LLCCurrent
5/23/2016 – San Diego, CA
Cetera Wealth Services, LLCCurrent
1/12/2016 – San Diego, CA
Avantax Advisory Services
7/5/2024 – 9/5/2025San Diego, CA
First Allied Advisory Services, Inc.
4/7/2014 – 11/12/2020San Diego, CA

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. First Allied Securities
    Apr 1996 – Sep 2022San Diego, CA
  2. Cetera Advisors LLC
    May 2016 – no end date reportedDenver, CO
  3. Cetera Financial Specialists LLC
    May 2016 – no end date reportedSchaumburg, IL
  4. Cetera Investment Services LLC
    May 2016 – no end date reportedSaint Cloud, MN
  5. Cetera Wealth Services, LLC
    Jan 2016 – no end date reportedEl Segundo, CA
  6. Cetera Investment Advisers LLC
    Nov 2020 – no end date reportedSchaumburg, IL
  7. First Allied Advisory Services, Inc
    Apr 2014 – Nov 2020San Diego, CA
  8. Avantax Planning Partners, Inc
    Jul 2024 – Sep 2026El Segundo, CA
  9. Avantax Advisory Services
    Jul 2024 – Sep 2025Dallas, TX
  10. Avantax Investment Services
    Jul 2024 – Sep 2025Dallas, TX
  11. Cetera Planning Partners
    Sep 2026 – no end date reportedEl Segundo, CA

Official records & sources

Data as of June 21, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About Avantax Planning Partners, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
Firm's annual rate schedule by assets
  • $0 to $1,000,0001.25%
  • $1,000,001 to $2,000,0001.00%
  • $2,000,001 to $5,000,0000.75%
  • Over $5,000,0000.60%

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Turnkey tax-focused financial planning and wealth management, including salaried Financial Planning Consultants, best-in-class financial plan development, client development support, firm relationship management, and assistance with paperwork, compliance, and marketing.

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other Advisers
Firm areas of expertise
Tax-focused Financial PlanningWealth ManagementCPA Firm PartnershipsTax-intelligent StrategiesRegistered Investment AdviserTurnkey RIA ProgramSmall Business Clients

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsCorporations

Firm assets under management

$5B–$25B

Firm disclosures (Form ADV)
No disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
258
Offices listed on AdvisorFinder:
31
Main office:
Dubuque, IA
SEC file number:
801-50939

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of June 18, 2026

View full firm profile

Other advisors at Avantax Planning Partners, Inc.

Showing 12 of 258 in the directory

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About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Jan William Rogers has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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