AP
AVANTAX PLANNING PARTNERS, INC.
SEC RegisteredA Tax-Focused Employee-Based RIA
DUBUQUE, IAhttps://avantax.com/affiliation-models/registered-investment-advisors-ria563-582-2855
Assets Under Management
$5B–$25B
Employees
261
Office Locations
31 offices
Total Accounts
13797
About the firm
Avantax Planning Partners is a turnkey, tax-focused RIA model that partners CPA firms with employed financial planning advisors, subject-matter experts, and support staff backed by a national firm that has exclusively served CPA firms for nearly 30 years. Born from a CPA firm, Avantax Planning Partners structures relationships to align accounting firm culture, people, and processes to deliver financial planning and wealth management services.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsState/Municipal
Areas of expertise
Tax-focused Financial PlanningWealth ManagementCPA Firm PartnershipsTax-intelligent StrategiesRegistered Investment AdviserTurnkey RIA ProgramSmall Business Clients
Services
Turnkey tax-focused financial planning and wealth management, including salaried Financial Planning Consultants, best-in-class financial plan development, client development support, firm relationship management, and assistance with paperwork, compliance, and marketing.
Who they serve
CPA firms and their individual and small-business clients who desire tax-advantaged wealth management solutions and financial plans.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 6,299 | $1.6B |
| High Net Worth Individuals | 1,216 | $3.6B |
| Investment Companies | 0 | — |
| Pooled Investment Vehicles | 0 | $0 |
| Pension/Profit Sharing Plans | 0 | $0 |
| Charitable Organizations | 591 | $2.2B |
| State/Municipal Entities | 153 | — |
| Insurance Companies | 0 | — |
| Sovereign Wealth Funds | 0 | — |
| Corporations | 0 | $0 |
2 total clients reported on Form ADV.
Leadership
Louie Alan Rosalez
SR. VICE PRESIDENT
Todd Christopher Mackay
PRESIDENT/BOARD MEMBER
Chris G Rod
SECRETARY/TREASURER
Llc. Spirit Acquisitions
SOLE SHAREHOLDER
Inc. Avantax Wm Holdings
MANAGING MEMBER
Inc. Project Baseball Sub
SOLE SHAREHOLDER
Inc. Avantax
SHAREHOLDER
Llc Avantax Holdings
SHAREHOLDER
Melissa Rilynn Loner
CHIEF COMPLIANCE OFFICER
Inc. Dba Cetera Holdings Aretec Group
SOLE MEMBER
Inc. Gc Two Intermediate Holdings
OWNER
Inc. Gc Three Holdings
OWNER
Office locations
31 offices in 15 states
IA
DUBUQUEHQ
IA
DAVENPORT
IA
ALGONA
IA
DUBUQUE
WI
PLATTEVILLE
FL
LAKEWOOD RANCH
KY
SOMERSET
NJ
PARSIPPANY
CA
OXNARD
MN
ST PAUL
TX
SOUTHLAKE
NJ
CRANFORD
IA
URBANDALE
PA
TAMAQUA
TX
KINGWOOD
OH
INDEPENDENCE
MI
SAGINAW
IA
PELLA
IA
OKOBOJI
IA
URBANDALE
ND
FARGO
FL
ORLANDO
IA
CENTERVILLE
IL
CHICAGO
IA
FORT DODGE
IL
OAK BROOK
WI
WAUWATOSA
SD
RAPID CITY
IN
INDIANAPOLIS
ND
GRAND FORKS
IN
EVANSVILLE
Advisors at this firm
Showing 100 of 259
Blake Charles Adams
Investment Adviser Representative
Kelly E Adams
Investment Adviser Representative
Andrea Lynn Addo
Investment Adviser Representative
Alex Joseph Adler
Investment Adviser Representative
Daniyal I Ahmed
Investment Adviser Representative
Erica Jean Aitken
Investment Adviser Representative
Wendy Sue Albers
Investment Adviser Representative
Christopher Matthew Allan
Investment Adviser Representative
Bart Patrick Allard
Investment Adviser Representative
Angela Atkins Ambrose
Investment Adviser Representative
Samuel James Angelo
Investment Adviser Representative
Aliina Marie Anton-Erik
Investment Adviser Representative
John Peter Armato
Investment Adviser Representative
Todd Asper
Investment Adviser Representative
Seth Franklin Atwell
Investment Adviser Representative
Gary Earl Augustine
Investment Adviser Representative
Timothy Augustine
Investment Adviser Representative
Shawn Philip Berthelot
Investment Adviser Representative
George P Boyle Jr
Investment Adviser Representative
Gavin Lea Burnham
Investment Adviser Representative
Christopher Harold Baker
Investment Adviser Representative
Myra Lynn Bakke
Investment Adviser Representative
Nicholas Barnes
Investment Adviser Representative
Benjamin James Baudoin
Investment Adviser Representative
Lacy Nicole Bender
Investment Adviser Representative
Peter John Bender
Investment Adviser Representative
Christine Berwick
Investment Adviser Representative
Nicholas John Bishop
Investment Adviser Representative
Nicole Ary Boren
Investment Adviser Representative
Matthew Gregory Bregozzo
Investment Adviser Representative
Steven David Broihahn
Investment Adviser Representative
Terry B Brown
Investment Adviser Representative
Robert Dana Buckley
Investment Adviser Representative
Deidre Nicole Budahl
Investment Adviser Representative
Hilary Burkhardt
Investment Adviser Representative
Jeffrey Edward Callahan
Investment Adviser Representative
Wray Thomas Cooper Jr.
Investment Adviser Representative
John J Crowe
Investment Adviser Representative
John Clay Csargo
Investment Adviser Representative
Davin J Carey
Investment Adviser Representative
Robert Wayne Carey
Investment Adviser Representative
Brian Carrillo
Investment Adviser Representative
Matthew Cash
Investment Adviser Representative
Alexander Chan
Investment Adviser Representative
Troy David Coon
Investment Adviser Representative
Angela Marie Coxton
Investment Adviser Representative
Aaron P Cullen
Investment Adviser Representative
Adam Johnston Curry
Investment Adviser Representative
Francis Egan Dardis
Investment Adviser Representative
Robert Charles Darnall Jr
Investment Adviser Representative
Michael John Darr
Investment Adviser Representative
Brian Patrick Dervin
Investment Adviser Representative
Michael Todd Domingue
Investment Adviser Representative
Laura Ann Danlasky-Daigle
Investment Adviser Representative
Will Davies
Investment Adviser Representative
Lawrence Angelo Debaltzo
Investment Adviser Representative
Amanda Demaine
Investment Adviser Representative
Jack Anthony Desantis
Investment Adviser Representative
Sam Matthew Digiovanni
Investment Adviser Representative
Frank William Diebold
Investment Adviser Representative
Linda Jeanne Diebold
Investment Adviser Representative
Lance Dieleman
Investment Adviser Representative
Kevin Ray Eggebraaten
Investment Adviser Representative
Kelly Leigh Edmonds
Investment Adviser Representative
Wael Elkhalafawi
Investment Adviser Representative
John Alexander Ems
Investment Adviser Representative
Angela Mae Ennen
Investment Adviser Representative
Jordan Fowler
Investment Adviser Representative
Tonya Gay Fulcher
Investment Adviser Representative
Meryl Linda Futey
Investment Adviser Representative
Carrie Anne Fenton
Investment Adviser Representative
Pardis Ferdosi
Investment Adviser Representative
Brian Paul Fisher
Investment Adviser Representative
Matthew Earl Folz
Investment Adviser Representative
Cassidy Fowler
Investment Adviser Representative
Jessica Lindsey Freiburg
Investment Adviser Representative
Jon Salvatore Gagliardi
Investment Adviser Representative
James Ray Gardner
Investment Adviser Representative
Michael John Gasperi
Investment Adviser Representative
Frank Norman Goldberg
Investment Adviser Representative
Sarah Lynn Gerhard
Investment Adviser Representative
Kayce Lind Gerlach
Investment Adviser Representative
Anthony Paul Gibson
Investment Adviser Representative
Thomas Leslie Gilbert
Investment Adviser Representative
Laura Marie Gillen
Investment Adviser Representative
Gavin Isaiah Gilpin
Investment Adviser Representative
Lucas John Gooding
Investment Adviser Representative
Ruth Ellen Goran
Investment Adviser Representative
Aaron Robert Greteman
Investment Adviser Representative
Ivan P Gruhl
Investment Adviser Representative
Richard John Hageman
Investment Adviser Representative
Patrick Michael Hall
Investment Adviser Representative
Gregory Wayne Hammonds
Investment Adviser Representative
Jon Robbin Harville
Investment Adviser Representative
Lauren Verrett Hebert
Investment Adviser Representative
Scott Ray Hoyles
Investment Adviser Representative
Kristy Marie Haley
Investment Adviser Representative
Nathan Scott Hand
Investment Adviser Representative
Thomas Joseph Hanna
Investment Adviser Representative
Leah Christine Heidler
Investment Adviser Representative
Regulatory & compliance
CRD number
#106237
SEC Number
801-50939
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee
| Asset tier | Annual rate |
|---|---|
| $0 to $1,000,000 | 1.25% |
| $1,000,001 to $2,000,000 | 1.00% |
| $2,000,001 to $5,000,000 | 0.75% |
| Over $5,000,000 | 0.60% |
Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
Find an advisor that fits
Search AdvisorFinder's marketplace to compare financial advisors by specialty, location, fees, and more.
Editorial disclosure
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. AVANTAX PLANNING PARTNERS, INC. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.