AdFi
SJ

Sarah Julia Payne

Investment Adviser Representative at First Heartland Consultants, Inc.

Lake St Louis, MOCRD #7340874Dual-registered
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
5 yrs
Exams Passed
5

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Sarah Julia Payne is an investment adviser representative with First Heartland Consultants, Inc. in Lake St Louis, MO, where they have been registered since 2022. They have worked in the securities industry since 2021. They have passed 5 industry qualification exams, including the Series 66 (combined investment adviser and state securities agent), Series 7 (general securities representative), and Series 24 (general securities principal). They are registered to provide investment advice in Missouri.

Office

4101 Lake St Louis Blvd
Lake St Louis, MO 63367

Advisors at this office: 8

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Dual-registered
As of August 17, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
Missouri
Broker:
4 states and territories

Illinois, Missouri, South Carolina, Wisconsin

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 66
Uniform Combined State Law Examination
Passed 1/24/2022
Series 99
Operations Professional Examination
Passed 1/2/2023
Series 7
General Securities Representative Examination
Passed 5/18/2021
SIE
Securities Industry Essentials Examination
Passed 3/22/2021
Series 24
General Securities Principal Examination
Passed 9/3/2021

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

First Heartland Consultants, Inc.Current
1/31/2022 – Lake St Louis, MO

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. The Children's Place
    Feb 2011 – Dec 2016Lake St Louis, MO
  2. JC Penney
    Dec 2016 – Jun 2017Lake St Louis, MO
  3. Kirklands
    Jun 2017 – Feb 2021Wentzville, MO
  4. First Heartland Capital Inc
    Feb 2021 – no end date reportedLake St Louis, MO

Official records & sources

Data as of August 10, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About First Heartland Consultants, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
Estimated blended rate
0.0175

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Broker Dealer, RIA (supporting third-party management and Rep as PM), and BGA (representing all major carriers); technology solutions including paperless order processing, CRM support, block trading platform, compliant video conferencing, and Google Workspace collaboration tools

Financial PlanningPortfolio Management for Individuals and Small BusinessesPortfolio Management for Businesses and InstitutionsPension ConsultingSelection of Other AdvisersPeriodicals and NewslettersEducational Seminars and Workshops
Firm areas of expertise
Broker DealerRIABGAIndependent AdvisoryTechnology SolutionsPaperless ProcessingCRMAnnuitiesLife InsuranceFee-based BusinessPrivate Ownership

Client types the firm serves

IndividualsHigh Net WorthPension/Profit SharingCharitable OrganizationsCorporations

Firm assets under management

$1B–$5B

Firm disclosures (Form ADV)
Disciplinary history reportedVerify on SEC IAPD
Advisors listed on AdvisorFinder:
93
Offices listed on AdvisorFinder:
24
Main office:
Lake St. Louis, MO
Founded:
1984
SEC file number:
801-46595

Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.

Form ADV data as of July 13, 2026

View full firm profile

Other advisors at First Heartland Consultants, Inc.

Showing 12 of 93 in the directory

View First Heartland Consultants, Inc. firm profile

Similar advisors in Lake St. Louis, MO

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Sarah Julia Payne has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

Find the right advisor for you

Take the free 3-minute assessment to get matched with advisors who fit your goals.

Get Matched