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Steven Li Luan

Investment Adviser Representative at HIGH Falls Advisors, Inc.

Rochester, NYCRD #7704716Investment Adviser Representative
No disclosures on record
Sourced from SEC IAPD & FINRA BrokerCheck
Years of Experience
1 yrs
Exams Passed
1

Professional summary

Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.

Steven Li Luan is an investment adviser representative with HIGH Falls Advisors, Inc. in Rochester, NY, where they have been registered since 2025, the year they entered the securities industry. They have passed the Series 65 (investment adviser) exam. They are registered to provide investment advice in New York.

Office

180 South Clinton Ave, Suite 300
Rochester, NY 14604

Advisors at this office: 11

Branch office as filed with FINRA, counting current advisors in the directory who work there.

Registrations & licenses

Registration type
Investment Adviser Representative
As of August 14, 2026, from the advisor's current registrations on SEC IAPD
State registrations
Investment adviser:
New York

Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.

Examinations passed
Series 65
Uniform Investment Adviser Law Examination
Passed 5/30/2025

Financial-firm registration history

Registration history as reported to FINRA, most recent first.

HIGH Falls Advisors, Inc.Current
5/30/2025 – Rochester, NY

Reported employment history

Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.

  1. Webster Golf Course
    Apr 2018 – Jan 2020Webster, NY
  2. Target
    Sep 2018 – Dec 2018Webster, NY
  3. Webster Recreational Center
    Sep 2019 – Oct 2019Webster, NY
  4. Delta Sonic
    Jan 2020 – Jan 2023Webster, NY
  5. Wells Fargo Advisors
    Jan 2023 – Apr 2023Rochester, NY
  6. JB Hunt
    May 2023 – Aug 2023Rochester, NY
  7. High Falls Advisors, Inc.
    Dec 2023 – Aug 2026Rochester, NY
  8. Webster Schoolsl/Brockport College
    Jan 2014 – May 2024Webster, NY
  9. Allworth Financial, L.P.
    Aug 2026 – no end date reportedRochester, NY

Official records & sources

Data as of May 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

About HIGH Falls Advisors, Inc.

These details describe the firm overall. Individual advisors' services, clients, and fees may differ.

Fee arrangements the firm reports

  • Percentage of assets under management
  • Hourly
  • Fixed fee
Firm account minimum
$100,000

Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.

Services the firm offers

Unknown

Client types the firm serves

Unknown

Firm assets under management

Unknown

Firm disclosures (Form ADV)
Unknown

Source: firm Form ADV filing

Similar advisors in Rochester, NY

Other advisors whose filed branch office is in the same city.

About this profile

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Steven Li Luan has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Steven Li Luan (HIGH Falls Advisors) - Fees & Credentials