William Seth Stefan Alsup
Investment Adviser Representative at Guidance Capital, Inc.
Professional summary
Compiled by AdvisorFinder from public regulatory records. This advisor has not provided a personal biography.
William Seth Stefan Alsup is an investment adviser representative with Guidance Capital, Inc. in Louisville, KY, where they have been registered since 2022, the year they entered the securities industry. They have passed 2 industry qualification exams, including the Series 65 (investment adviser). They are registered to provide investment advice in Kentucky.
Office
Advisors at this office: 8
Branch office as filed with FINRA, counting current advisors in the directory who work there.
Registrations & licenses
- Investment adviser:
- Kentucky
Registration requirements vary by state and service. Contact the advisor's firm to confirm whether they can serve you.
Financial-firm registration history
Registration history as reported to FINRA, most recent first.
Reported employment history
Employment the advisor reported on their SEC/FINRA filings, as of October 8, 2026. It may not be a complete history.
- Guidance Capital, Inc.Oct 2022 – no end date reportedLouisville, KY
- Money Concepts Advisory ServiceMay 2022 – Oct 2022Louisville, KY
- Western Kentucky UniversitySep 2018 – May 2022Bowling Green, KY
- StudentSep 2011 – Sep 2018Oakland, KY
- WalmartOct 2018 – Sep 2021Bowling Green, KY
- Applied CapitalJan 2021 – Apr 2021Nashville, TN
- ARGIMay 2021 – Jul 2021Louisville, KY
- Clayton and CrumeDec 2021 – Dec 2021Columbus, OH
- Rafferty'sJan 2022 – Mar 2022Bowling Green, KY
- Private Client Services, LLCApr 2024 – no end date reportedLousiville, KY
- DMLO Wealth Planning, LLCJan 2026 – no end date reportedLouisville, KY
Official records & sources
Data as of May 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck
About Guidance Capital, Inc.
These details describe the firm overall. Individual advisors' services, clients, and fees may differ.
Fee arrangements the firm reports
- Percentage of assets under management
- Hourly
- Fixed fee
Arrangements the firm reports on its Form ADV; this advisor may not charge every fee listed. Estimated from the firm's Form ADV — individual terms may differ. Not a quote.
Services the firm offers
Guidance Capital offers a full spectrum of financial planning services including retirement planning, estate planning, tax planning, insurance planning, tax-sensitive money management, investment management, and education savings planning.
Client types the firm serves
Firm assets under management
$100M–$500M
- Firm disclosures (Form ADV)
- No disciplinary history reportedVerify on SEC IAPD
- Advisors listed on AdvisorFinder:
- 8
- Offices listed on AdvisorFinder:
- 1
- Main office:
- Louisville, KY
- SEC file number:
- 801-126764
Counts reflect AdvisorFinder directory coverage, not necessarily the firm's complete network.
Form ADV data as of April 23, 2026
View full firm profileOther advisors at Guidance Capital, Inc.
7 other advisors in the directory
Similar advisors in Louisville, KY
Other advisors whose filed branch office is in the same city.
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. William Seth Stefan Alsup has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on BrokerCheck or SEC.gov before making any decision. AdvisorFinder may be compensated for referrals generated through this page.
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