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ALBION FINANCIAL GROUP

SEC Registered

Guiding Clients to a Lifetime of Good Decisions

SALT LAKE CITY, UThttps://albionfinancial.com801-487-3700
Assets Under Management
$1B–$5B
Year Founded
1982
Employees
31
Office Locations
1 office
Total Accounts
2298

About the firm

Albion Financial Group is a fee-only Registered Investment Advisor (RIA) founded in 1982 by Toby Levitt and John Bird, legally and culturally committed to each client's best interest. A fee-only pioneer, Albion has become a nationally recognized, award-winning investment manager and wealth advisor.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPooled VehiclesPension/Profit SharingState/Municipal

Areas of expertise

Fee-only AdvisingFinancial PlanningInvestment ManagementWealth ManagementRetirement PlanningTax And Estate StrategiesFiduciaryRegistered Investment Advisor

Services

Financial advising and investment management, including helping clients establish clearly stated financial goals, building personalized long-term investment plans, and monitoring macroeconomic indicators to construct client investment portfolios.

investment_managementwealth_management

Who they serve

Individuals and families navigating meaningful financial decisions, whether that's planning for retirement, managing a significant portfolio, or coordinating complex tax and estate strategies.

Client segmentClientsAssets managed
Individuals (Non-HNW)457$403M
High Net Worth Individuals265$1.5B
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans2$4.2M
Charitable Organizations5$34M
State/Municipal Entities8
Insurance Companies0
Sovereign Wealth Funds0
Corporations0$0

737 total clients reported on Form ADV.

Leadership

William Tobias Levitt
CHAIRMAN, CEO
John Quincy Bird
PRESIDENT
Debra Rae Knotts
SECRETARY/TREASURER/VICE PRESIDENT
Douglas Allen Wells
PARTNER

Office locations

1 office in 1 state
UT
SALT LAKE CITYHQ

Advisors at this firm

20 advisors in the directory

Regulatory & compliance

CRD number
#105957
SEC Number
801-18270
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee / Performance-based

Data as of March 25, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ALBION FINANCIAL GROUP has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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ALBION FINANCIAL GROUP in SALT LAKE CITY, UT | AdvisorFinder