AdFi
B

BAKERAVENUE

SEC Registered

When life gives you… a legacy to share, a new business opportunity, a worthy cause, a career change

SAN FRANCISCO, CAhttps://bakerave.com415-986-1110
Assets Under Management
$5B–$25B
Employees
57
Office Locations
8 offices
Total Accounts
3690

About the firm

BakerAvenue offers Wealth and Investment services guided by a Lifestyle, Growth, and Legacy wealth management philosophy. The firm's in-house team of financial, investment, tax, and estate planning experts work proactively with clients toward long-term goals. As a certified B Corporation member and a signatory of the Principles for Responsible Investment (PRI), BakerAvenue is a purpose-driven firm committed to delivering integrated, customized, long-term solutions.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthState/MunicipalInsurance Companies

Areas of expertise

Tax PlanningEstate PlanningConcentrated StockReal EstateImpact InvestingFamily OfficeWealth ManagementAlternative InvestmentsB CorporationResponsible Investment

Services

Tax Planning, Estate Planning, Concentrated Stock strategies, Real Estate, Impact Investing, and Family Office services, delivered by an in-house team of financial, investment, tax, and estate planning experts.

Who they serve

Individuals navigating personal and professional life transitions, including those dealing with concentrated stock, impact investing, alternative and real estate investments, or legacy building.

Client segmentClientsAssets managed
Individuals (Non-HNW)303$322M
High Net Worth Individuals716$4.5B
State/Municipal Entities5

1 total clients reported on Form ADV.

Leadership

Simon Gareth Baker
CEO & MANAGING PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING MEMBER OF SIMBONBAKER & PARTNERS LLC
Simon Gareth Baker
MANAGING MEMBER
Gerald Meredith Luff
CHIEF OPERATING OFFICER/PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP

Office locations

8 offices in 6 states
CA
SAN FRANCISCOHQ
CA
DEL MAR
FL
NAPLES
ID
KETCHUM
WA
SEATTLE
NY
NEW YORK
TX
SOUTHLAKE
TX
HOUSTON

Advisors at this firm

33 advisors in the directory

Simon Gareth Baker Jr
Investment Adviser Representative
Dual-registered
Jonathan Michael Bernstein
Investment Adviser Representative
Dual-registered
Julia Bialek
Investment Adviser Representative
Investment Adviser Rep
Daniel Joseph Cassell
Investment Adviser Representative
Investment Adviser Rep
Doug Scott Couden
Investment Adviser Representative
Dual-registered
Thomas Michael Dowd
Investment Adviser Representative
Dual-registered
Michael D Dunn
Investment Adviser Representative
Dual-registered
Geoffrey Dale Erwin
Investment Adviser Representative
Dual-registered
Peter Nicholas Espiritu
Investment Adviser Representative
Dual-registered
Brieanna Rain Ford
Investment Adviser Representative
Investment Adviser Rep
Erik Matthew Gholtoghian
Investment Adviser Representative
Investment Adviser Rep
Timothy Michael Gordon
Investment Adviser Representative
Dual-registered
Dong-Hwan Hong
Investment Adviser Representative
Dual-registered
Sonia Neves Khaki
Investment Adviser Representative
Investment Adviser Rep
Hannah Gee Youn Kim
Investment Adviser Representative
Dual-registered
Joseph Kristopher Krauszer
Investment Adviser Representative
Dual-registered
Sanden Leavers
Investment Adviser Representative
Investment Adviser Rep
Joseph Lesnick
Investment Adviser Representative
Dual-registered
King Shan Lip
Investment Adviser Representative
Dual-registered
Gerald Meredith Luff III
Investment Adviser Representative
Dual-registered
Nicholas Robert McInnis
Investment Adviser Representative
Investment Adviser Rep
Matthew Thomas Todd Munro
Investment Adviser Representative
Investment Adviser Rep
Tom Min Ngo
Investment Adviser Representative
Dual-registered
Gerry Oconnell
Investment Adviser Representative
Dual-registered
Elena Panco
Investment Adviser Representative
Investment Adviser Rep
Sheila Mary Rabaut
Investment Adviser Representative
Investment Adviser Rep
Glen Alan Rives
Investment Adviser Representative
Dual-registered
Austin James Roesler
Investment Adviser Representative
Dual-registered
Scott Christopher Stephens
Investment Adviser Representative
Dual-registered
Michael Allan Tideman
Investment Adviser Representative
Dual-registered
Tanya Faye Welch
Investment Adviser Representative
Dual-registered
David White
Investment Adviser Representative
Dual-registered
Joshua C Young
Investment Adviser Representative
Dual-registered

Regulatory & compliance

CRD number
#132657
SEC Number
801-63576
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Flat Fee
Minimum: $1,000,000 (waivable)
Asset tierAnnual rate
First $1,000,000 up to $2,500,0000.95%
Next $2,500,000 up to $5,000,0000.90%
Next $5,000,000 up to $10,000,0000.80%
Next $15,000,000 up to $25,000,0000.70%
Above $25,000,000

Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. BAKERAVENUE has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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BAKERAVENUE in SAN FRANCISCO, CA | AdvisorFinder