DUCERE WEALTH MANAGEMENT
SEC RegisteredRelentlessly fighting for your financial future.
About the firm
Ducere Wealth is a multi-generational wealth management firm headquartered in Newport Beach, California, founded by Rick Keller, CFP and his son Zane Keller, CFP. The firm blends decades of wealth management experience with innovation and technology-driven solutions to help individuals, businesses, and families achieve lasting financial clarity. Ducere Wealth guides clients through personalized investment strategies with a relationship-first, transparent approach.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
Areas of expertise
Services
Portfolio planning and investments, tax mitigation planning, retirement planning, and estate planning and management, all delivered through a personalized, goal-driven framework (G.R.O.W.) emphasizing risk protection, ongoing guidance, and wealth customization.
Who they serve
Individuals and families, including legacy-minded multigenerational families, life transition clients navigating major life events, emerging wealth builders (professionals, entrepreneurs, and real estate investors building their first $5M in wealth), and modern and diverse leaders including women, professionals of color, executives, and impact-driven clients.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 76 | $94M |
| High Net Worth Individuals | 52 | $397M |
0 total clients reported on Form ADV.
Office locations
Advisors at this firm
7 advisors in the directory
Regulatory & compliance
| Asset tier | Annual rate |
|---|---|
| Equity 0-$5M | 1.00% |
| Equity $5M-$10M | 0.75% |
| Equity $10M+ | 0.60% |
| Fixed Income 0-$2M | 0.60% |
| Fixed Income $2M-$5M | 0.50% |
| Fixed Income $5M-$10M | 0.35% |
| Fixed Income $10M+ | 0.25% |
Data as of April 22, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. DUCERE WEALTH MANAGEMENT has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.
BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.
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